ANALISIS CUSTOMER RELATIONSHIP MANAGEMENT STUDI KASUS DI PERUSAHAAN OUT-OF HOME CV XYZ
The purpose of this thesis is to examine how a company in outdoor advertising maintains its clients� satisfaction. This research use case study method at CV. XYZ, a company in outdoor advertising industry (out-of-home). This research focus on how the company implement customer relationship managem...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2013
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