Studi atas Evaluasi dan Harapan Konsumen atas Atribut Mini Mart di Jakarta dan Bandung

This study aims to identify key attributes of retail business mini mart or convenience store that affects consumers in Indonesia. This study would also like to see the brand of mini mart where the choice of consumers in Indonesia. This study uses two stages, pre-study stage to get the attributes tha...

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Bibliographic Details
Main Authors: , Stefianus Jatiman, , Dr. Ike Janita Dewi, MBA.
Format: Thesis
Published: [Yogyakarta] : Universitas Gadjah Mada 2013
Subjects:
ETD