IDENTIFIKASI BIAS ANCHORING PENGETAHUAN EKONOMI DAN FINANSIAL: Studi Kasus pada Mahasiswa Program Studi Magister Manajemen Universitas Gadjah Mada

The main goal of this study is to analyze the role of anchoring bias in answering questions about financial and economy indicators in Indonesia. Anchoring (or anchoring bias) refers to people's tendency to make estimates about the likelihood of uncertain events or to predict or recall certain v...

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Bibliographic Details
Main Authors: , Tassya Andini, , Prof. Dr. Marwan Asri., MBA., Ph.D.
Format: Thesis
Published: [Yogyakarta] : Universitas Gadjah Mada 2013
Subjects:
ETD
Description
Summary:The main goal of this study is to analyze the role of anchoring bias in answering questions about financial and economy indicators in Indonesia. Anchoring (or anchoring bias) refers to people's tendency to make estimates about the likelihood of uncertain events or to predict or recall certain values or outcomes by considering an initial value and adjusting it upwards or downwards to yield a final estimate. Such adjustments are often insufficient, leaving judgments biased in the direction of the initial \"anchor\" value (Tversky & Kahneman, 1974) To detect or analize anchoring bias, experimental design had been made to be consistent with Kudryavtsev and Cohen (2010), where participant will be randomly divided into two groups: �control group� where participants will not received additional information and are instructed to give their best estimations toward questions regarding financial and economy indicators in the questionnare and �anchoring group� where participants will be given the same questions, but before answering every questions participants will be presented with finance and economic indicators data not directly related as the anchor indicators or anchor values. Anchors and the target questions are presented with the same order and are expressed in the same scale. This study wants to see whether the answers in the anchoring group will be affected by the anchor value so the participants in the anchoring group will give answer with value closer to the anchor value than the participants in the control group. This experiment is limited to identify anchoring bias in knowledge about financial and economy indicator in Indonesia in MBA students UGM, and whether a higher anchoring bias can be identified in women than in men, and in questions with older topic than questions with newer topic, and in non-finance major students than in finance major students. Study result shows that anchoring bias can be identified in all participants answers in questions regarding financial and economy indicator in Indonesia, but we can�t identified higher anchoring bias in women than in men, and in questions with older topic than questions with newer topic. However, a higher anchoring bias is found in non-finance major students than in finance major students.