AN EXPLORATORY STUDY ON RELATIONSHIP BETWEEN PERSONAL VALUES AND DEMOGRAPHIC CHARACTERISTIC AFFECT ON VOTING BEHAVIOR AND POLITICAL PARTY GROUP IDENTIFICATION

This study was proposed to examine if there existed significant differences in voters� political party group identification and voting behavior due to gender, income and personal values. The research was conducted in February 2013. The sample size was 139 samples as the representative of the 24,00...

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Main Authors: , Wicaksono Hendro Wijayanto, , Yulia Arisnani, MBA., Ph.D.
Format: Thesis
Published: [Yogyakarta] : Universitas Gadjah Mada 2013
Subjects:
ETD
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author , Wicaksono Hendro Wijayanto
, Yulia Arisnani, MBA., Ph.D.
author_facet , Wicaksono Hendro Wijayanto
, Yulia Arisnani, MBA., Ph.D.
author_sort , Wicaksono Hendro Wijayanto
collection UGM
description This study was proposed to examine if there existed significant differences in voters� political party group identification and voting behavior due to gender, income and personal values. The research was conducted in February 2013. The sample size was 139 samples as the representative of the 24,000 registered undergraduate (strata 1) students of Gadjah Mada University in 2013 with respect to voters� gender, income, voting behavior, and political party group identification. Statistical techniques used were ANOVAs, Chi-square statistics and factor analysis. This study demonstrates how personal values may be associated with demographic characteristics to create a new market segmentation tool for investigating differences and similarities in both political party group identification and voting behavior. It provides confirmation of the interrelationships among demographic characteristics, party identification, and voting behavior, as well as theoretical concept and empirical evidence of personal values in marketing research. Results indicate that personal values are more likely than demographic characteristics to predict party identification and voting behavior.
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spelling oai:generic.eprints.org:1256782016-03-04T08:44:28Z https://repository.ugm.ac.id/125678/ AN EXPLORATORY STUDY ON RELATIONSHIP BETWEEN PERSONAL VALUES AND DEMOGRAPHIC CHARACTERISTIC AFFECT ON VOTING BEHAVIOR AND POLITICAL PARTY GROUP IDENTIFICATION , Wicaksono Hendro Wijayanto , Yulia Arisnani, MBA., Ph.D. ETD This study was proposed to examine if there existed significant differences in voters� political party group identification and voting behavior due to gender, income and personal values. The research was conducted in February 2013. The sample size was 139 samples as the representative of the 24,000 registered undergraduate (strata 1) students of Gadjah Mada University in 2013 with respect to voters� gender, income, voting behavior, and political party group identification. Statistical techniques used were ANOVAs, Chi-square statistics and factor analysis. This study demonstrates how personal values may be associated with demographic characteristics to create a new market segmentation tool for investigating differences and similarities in both political party group identification and voting behavior. It provides confirmation of the interrelationships among demographic characteristics, party identification, and voting behavior, as well as theoretical concept and empirical evidence of personal values in marketing research. Results indicate that personal values are more likely than demographic characteristics to predict party identification and voting behavior. [Yogyakarta] : Universitas Gadjah Mada 2013 Thesis NonPeerReviewed , Wicaksono Hendro Wijayanto and , Yulia Arisnani, MBA., Ph.D. (2013) AN EXPLORATORY STUDY ON RELATIONSHIP BETWEEN PERSONAL VALUES AND DEMOGRAPHIC CHARACTERISTIC AFFECT ON VOTING BEHAVIOR AND POLITICAL PARTY GROUP IDENTIFICATION. UNSPECIFIED thesis, UNSPECIFIED. http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=65851
spellingShingle ETD
, Wicaksono Hendro Wijayanto
, Yulia Arisnani, MBA., Ph.D.
AN EXPLORATORY STUDY ON RELATIONSHIP BETWEEN PERSONAL VALUES AND DEMOGRAPHIC CHARACTERISTIC AFFECT ON VOTING BEHAVIOR AND POLITICAL PARTY GROUP IDENTIFICATION
title AN EXPLORATORY STUDY ON RELATIONSHIP BETWEEN PERSONAL VALUES AND DEMOGRAPHIC CHARACTERISTIC AFFECT ON VOTING BEHAVIOR AND POLITICAL PARTY GROUP IDENTIFICATION
title_full AN EXPLORATORY STUDY ON RELATIONSHIP BETWEEN PERSONAL VALUES AND DEMOGRAPHIC CHARACTERISTIC AFFECT ON VOTING BEHAVIOR AND POLITICAL PARTY GROUP IDENTIFICATION
title_fullStr AN EXPLORATORY STUDY ON RELATIONSHIP BETWEEN PERSONAL VALUES AND DEMOGRAPHIC CHARACTERISTIC AFFECT ON VOTING BEHAVIOR AND POLITICAL PARTY GROUP IDENTIFICATION
title_full_unstemmed AN EXPLORATORY STUDY ON RELATIONSHIP BETWEEN PERSONAL VALUES AND DEMOGRAPHIC CHARACTERISTIC AFFECT ON VOTING BEHAVIOR AND POLITICAL PARTY GROUP IDENTIFICATION
title_short AN EXPLORATORY STUDY ON RELATIONSHIP BETWEEN PERSONAL VALUES AND DEMOGRAPHIC CHARACTERISTIC AFFECT ON VOTING BEHAVIOR AND POLITICAL PARTY GROUP IDENTIFICATION
title_sort exploratory study on relationship between personal values and demographic characteristic affect on voting behavior and political party group identification
topic ETD
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AT yuliaarisnanimbaphd anexploratorystudyonrelationshipbetweenpersonalvaluesanddemographiccharacteristicaffectonvotingbehaviorandpoliticalpartygroupidentification
AT wicaksonohendrowijayanto exploratorystudyonrelationshipbetweenpersonalvaluesanddemographiccharacteristicaffectonvotingbehaviorandpoliticalpartygroupidentification
AT yuliaarisnanimbaphd exploratorystudyonrelationshipbetweenpersonalvaluesanddemographiccharacteristicaffectonvotingbehaviorandpoliticalpartygroupidentification