AN EXPLORATORY STUDY ON RELATIONSHIP BETWEEN PERSONAL VALUES AND DEMOGRAPHIC CHARACTERISTIC AFFECT ON VOTING BEHAVIOR AND POLITICAL PARTY GROUP IDENTIFICATION
This study was proposed to examine if there existed significant differences in voters� political party group identification and voting behavior due to gender, income and personal values. The research was conducted in February 2013. The sample size was 139 samples as the representative of the 24,00...
Main Authors: | , |
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Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2013
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author | , Wicaksono Hendro Wijayanto , Yulia Arisnani, MBA., Ph.D. |
author_facet | , Wicaksono Hendro Wijayanto , Yulia Arisnani, MBA., Ph.D. |
author_sort | , Wicaksono Hendro Wijayanto |
collection | UGM |
description | This study was proposed to examine if there existed significant differences
in voters� political party group identification and voting behavior due to gender,
income and personal values.
The research was conducted in February 2013. The sample size was 139
samples as the representative of the 24,000 registered undergraduate (strata 1)
students of Gadjah Mada University in 2013 with respect to voters� gender,
income, voting behavior, and political party group identification. Statistical
techniques used were ANOVAs, Chi-square statistics and factor analysis.
This study demonstrates how personal values may be associated with
demographic characteristics to create a new market segmentation tool for
investigating differences and similarities in both political party group
identification and voting behavior. It provides confirmation of the
interrelationships among demographic characteristics, party identification, and
voting behavior, as well as theoretical concept and empirical evidence of personal
values in marketing research. Results indicate that personal values are more likely
than demographic characteristics to predict party identification and voting
behavior. |
first_indexed | 2024-03-13T23:11:25Z |
format | Thesis |
id | oai:generic.eprints.org:125678 |
institution | Universiti Gadjah Mada |
last_indexed | 2024-03-13T23:11:25Z |
publishDate | 2013 |
publisher | [Yogyakarta] : Universitas Gadjah Mada |
record_format | dspace |
spelling | oai:generic.eprints.org:1256782016-03-04T08:44:28Z https://repository.ugm.ac.id/125678/ AN EXPLORATORY STUDY ON RELATIONSHIP BETWEEN PERSONAL VALUES AND DEMOGRAPHIC CHARACTERISTIC AFFECT ON VOTING BEHAVIOR AND POLITICAL PARTY GROUP IDENTIFICATION , Wicaksono Hendro Wijayanto , Yulia Arisnani, MBA., Ph.D. ETD This study was proposed to examine if there existed significant differences in voters� political party group identification and voting behavior due to gender, income and personal values. The research was conducted in February 2013. The sample size was 139 samples as the representative of the 24,000 registered undergraduate (strata 1) students of Gadjah Mada University in 2013 with respect to voters� gender, income, voting behavior, and political party group identification. Statistical techniques used were ANOVAs, Chi-square statistics and factor analysis. This study demonstrates how personal values may be associated with demographic characteristics to create a new market segmentation tool for investigating differences and similarities in both political party group identification and voting behavior. It provides confirmation of the interrelationships among demographic characteristics, party identification, and voting behavior, as well as theoretical concept and empirical evidence of personal values in marketing research. Results indicate that personal values are more likely than demographic characteristics to predict party identification and voting behavior. [Yogyakarta] : Universitas Gadjah Mada 2013 Thesis NonPeerReviewed , Wicaksono Hendro Wijayanto and , Yulia Arisnani, MBA., Ph.D. (2013) AN EXPLORATORY STUDY ON RELATIONSHIP BETWEEN PERSONAL VALUES AND DEMOGRAPHIC CHARACTERISTIC AFFECT ON VOTING BEHAVIOR AND POLITICAL PARTY GROUP IDENTIFICATION. UNSPECIFIED thesis, UNSPECIFIED. http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=65851 |
spellingShingle | ETD , Wicaksono Hendro Wijayanto , Yulia Arisnani, MBA., Ph.D. AN EXPLORATORY STUDY ON RELATIONSHIP BETWEEN PERSONAL VALUES AND DEMOGRAPHIC CHARACTERISTIC AFFECT ON VOTING BEHAVIOR AND POLITICAL PARTY GROUP IDENTIFICATION |
title | AN EXPLORATORY STUDY ON RELATIONSHIP BETWEEN PERSONAL VALUES AND DEMOGRAPHIC CHARACTERISTIC AFFECT ON VOTING BEHAVIOR AND POLITICAL PARTY GROUP IDENTIFICATION |
title_full | AN EXPLORATORY STUDY ON RELATIONSHIP BETWEEN PERSONAL VALUES AND DEMOGRAPHIC CHARACTERISTIC AFFECT ON VOTING BEHAVIOR AND POLITICAL PARTY GROUP IDENTIFICATION |
title_fullStr | AN EXPLORATORY STUDY ON RELATIONSHIP BETWEEN PERSONAL VALUES AND DEMOGRAPHIC CHARACTERISTIC AFFECT ON VOTING BEHAVIOR AND POLITICAL PARTY GROUP IDENTIFICATION |
title_full_unstemmed | AN EXPLORATORY STUDY ON RELATIONSHIP BETWEEN PERSONAL VALUES AND DEMOGRAPHIC CHARACTERISTIC AFFECT ON VOTING BEHAVIOR AND POLITICAL PARTY GROUP IDENTIFICATION |
title_short | AN EXPLORATORY STUDY ON RELATIONSHIP BETWEEN PERSONAL VALUES AND DEMOGRAPHIC CHARACTERISTIC AFFECT ON VOTING BEHAVIOR AND POLITICAL PARTY GROUP IDENTIFICATION |
title_sort | exploratory study on relationship between personal values and demographic characteristic affect on voting behavior and political party group identification |
topic | ETD |
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