PREFERENSI KONSUMEN DALAM MEMBELI RUMAH TIPE MENENGAH DI KABUPATEN BANTUL (Studi Pada Perumahan di Kecamatan Banguntapan dan Kasihan)
The growth of housing in the districts of Banguntapan and Kasihan, Bantul Regency has increased significantly in the past view years because of the several beneficial factors. To meet consumer demand for housing in the districts of Banguntapan and Kasihan, developers should be able to formulate mark...
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Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2013
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author | , Deny Kurniadi S , Dra. Wahyu Hidayati, M.Si. |
author_facet | , Deny Kurniadi S , Dra. Wahyu Hidayati, M.Si. |
author_sort | , Deny Kurniadi S |
collection | UGM |
description | The growth of housing in the districts of Banguntapan and Kasihan, Bantul
Regency has increased significantly in the past view years because of the several
beneficial factors. To meet consumer demand for housing in the districts of
Banguntapan and Kasihan, developers should be able to formulate marketing
strategies based on consumer�s needs. The important factor in marketing is the
prediction of consumer�s preferences in attributes of housing. Delivering a better
combination of attributes in a product will help developer in home sales. This
research is conducted to analyze which attribute is important for residential
preferences. Attributes which used on this research is location, security, housing
size, payment options, and facility. The personal characteristics studied were gender,
age, educational level, child, and family income.
Data used in this research is the primary data based on questionnaire to
consumer who purchasing house in Banguntapan dan Kasihan. The analysis tools
which are used in this research are conjoint analysis and logit analysis. Conjoint
analysis by using SPSS is used to get the most important and unimportant attribute.
Logit analysis by using eviews intend to identify the significant factor of personal
characteristic to residential preferences.
By the conjoint analysis, this research found that the important attribute of
residential preferences are security, location, and facility. However, the
unimportant attribute of residential preferences is housing size and payment options.
In logit analysis, the most important personal characteristic which influence
costumer is the educational level. Another variable of personal characteristics
which has made impact are gender, age, and family income. However, personal
characteristic which has no impact for consumer�s preferences is the child factor. |
first_indexed | 2024-03-13T23:12:18Z |
format | Thesis |
id | oai:generic.eprints.org:125958 |
institution | Universiti Gadjah Mada |
last_indexed | 2024-03-13T23:12:18Z |
publishDate | 2013 |
publisher | [Yogyakarta] : Universitas Gadjah Mada |
record_format | dspace |
spelling | oai:generic.eprints.org:1259582016-03-04T08:32:02Z https://repository.ugm.ac.id/125958/ PREFERENSI KONSUMEN DALAM MEMBELI RUMAH TIPE MENENGAH DI KABUPATEN BANTUL (Studi Pada Perumahan di Kecamatan Banguntapan dan Kasihan) , Deny Kurniadi S , Dra. Wahyu Hidayati, M.Si. ETD The growth of housing in the districts of Banguntapan and Kasihan, Bantul Regency has increased significantly in the past view years because of the several beneficial factors. To meet consumer demand for housing in the districts of Banguntapan and Kasihan, developers should be able to formulate marketing strategies based on consumer�s needs. The important factor in marketing is the prediction of consumer�s preferences in attributes of housing. Delivering a better combination of attributes in a product will help developer in home sales. This research is conducted to analyze which attribute is important for residential preferences. Attributes which used on this research is location, security, housing size, payment options, and facility. The personal characteristics studied were gender, age, educational level, child, and family income. Data used in this research is the primary data based on questionnaire to consumer who purchasing house in Banguntapan dan Kasihan. The analysis tools which are used in this research are conjoint analysis and logit analysis. Conjoint analysis by using SPSS is used to get the most important and unimportant attribute. Logit analysis by using eviews intend to identify the significant factor of personal characteristic to residential preferences. By the conjoint analysis, this research found that the important attribute of residential preferences are security, location, and facility. However, the unimportant attribute of residential preferences is housing size and payment options. In logit analysis, the most important personal characteristic which influence costumer is the educational level. Another variable of personal characteristics which has made impact are gender, age, and family income. However, personal characteristic which has no impact for consumer�s preferences is the child factor. [Yogyakarta] : Universitas Gadjah Mada 2013 Thesis NonPeerReviewed , Deny Kurniadi S and , Dra. Wahyu Hidayati, M.Si. (2013) PREFERENSI KONSUMEN DALAM MEMBELI RUMAH TIPE MENENGAH DI KABUPATEN BANTUL (Studi Pada Perumahan di Kecamatan Banguntapan dan Kasihan). UNSPECIFIED thesis, UNSPECIFIED. http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=66140 |
spellingShingle | ETD , Deny Kurniadi S , Dra. Wahyu Hidayati, M.Si. PREFERENSI KONSUMEN DALAM MEMBELI RUMAH TIPE MENENGAH DI KABUPATEN BANTUL (Studi Pada Perumahan di Kecamatan Banguntapan dan Kasihan) |
title | PREFERENSI KONSUMEN DALAM MEMBELI RUMAH TIPE MENENGAH DI KABUPATEN BANTUL (Studi Pada Perumahan di Kecamatan Banguntapan dan Kasihan) |
title_full | PREFERENSI KONSUMEN DALAM MEMBELI RUMAH TIPE MENENGAH DI KABUPATEN BANTUL (Studi Pada Perumahan di Kecamatan Banguntapan dan Kasihan) |
title_fullStr | PREFERENSI KONSUMEN DALAM MEMBELI RUMAH TIPE MENENGAH DI KABUPATEN BANTUL (Studi Pada Perumahan di Kecamatan Banguntapan dan Kasihan) |
title_full_unstemmed | PREFERENSI KONSUMEN DALAM MEMBELI RUMAH TIPE MENENGAH DI KABUPATEN BANTUL (Studi Pada Perumahan di Kecamatan Banguntapan dan Kasihan) |
title_short | PREFERENSI KONSUMEN DALAM MEMBELI RUMAH TIPE MENENGAH DI KABUPATEN BANTUL (Studi Pada Perumahan di Kecamatan Banguntapan dan Kasihan) |
title_sort | preferensi konsumen dalam membeli rumah tipe menengah di kabupaten bantul studi pada perumahan di kecamatan banguntapan dan kasihan |
topic | ETD |
work_keys_str_mv | AT denykurniadis preferensikonsumendalammembelirumahtipemenengahdikabupatenbantulstudipadaperumahandikecamatanbanguntapandankasihan AT drawahyuhidayatimsi preferensikonsumendalammembelirumahtipemenengahdikabupatenbantulstudipadaperumahandikecamatanbanguntapandankasihan |