| Summary: | As the capital of the province, Kota Bengkulu promotes tourism as its main source
of local development. Bengkulu has officially been selected as Area of National Tourism
Development or Kawasan Pengembangan Pariwisata Nasional (KPPN) due to its
potential of tourism, consisting of natural tourism, cultural tourism, and artificial manmade
tourism. Even with the adoption, Bengkulu still emphasize its tourism solely on the
condition of their products and tend to face stagnation concerning the number of its
visitors. Meanwhile, modern tourism marketing is a visitor-oriented tourism. Based on that
condition, the knowledge about visitors� taste as well as visitors� demand is necessary for
the development of local tourism in Bengkulu.
This research tries to explore the market condition as a direction towards
development of Bengkulu�s tourism products. The methodology used in this research is
quantitative with empirical approaches. The data collections are using observation
methods, questionnaire and interview. The data analysis are using crosstab statistic
calculation with further descriptions.
The results of this research indicates the differences of charateristics between
actual tourist behaviours and their expectations. The current evaluation of tourist in
Bengkulu is not optimized, due to the high degree of negative choice among tourists,
MICE and visiting families. Tourist expect quality, comfort, service and efficient
performances of government of Bengkulu in 2011. Based on crosstab analysis, it is
known that expectations of tourist are mainly comforts and quality, the priority of MICE
are quality, and priority of tourist who visit families are comforts.
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