PROGRAM PENGEMBANGAN PRODUK WISATA BERBASIS MARKET DRIVEN DI KOTA BENGKULU
As the capital of the province, Kota Bengkulu promotes tourism as its main source of local development. Bengkulu has officially been selected as Area of National Tourism Development or Kawasan Pengembangan Pariwisata Nasional (KPPN) due to its potential of tourism, consisting of natural tourism, cul...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2013
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| _version_ | 1797034531193094144 |
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| author | , GEBY FATHONA , Ir. T. Yoyok Wahyu Subroto, M.Eng., Ph.D |
| author_facet | , GEBY FATHONA , Ir. T. Yoyok Wahyu Subroto, M.Eng., Ph.D |
| author_sort | , GEBY FATHONA |
| collection | UGM |
| description | As the capital of the province, Kota Bengkulu promotes tourism as its main source
of local development. Bengkulu has officially been selected as Area of National Tourism
Development or Kawasan Pengembangan Pariwisata Nasional (KPPN) due to its
potential of tourism, consisting of natural tourism, cultural tourism, and artificial manmade
tourism. Even with the adoption, Bengkulu still emphasize its tourism solely on the
condition of their products and tend to face stagnation concerning the number of its
visitors. Meanwhile, modern tourism marketing is a visitor-oriented tourism. Based on that
condition, the knowledge about visitors� taste as well as visitors� demand is necessary for
the development of local tourism in Bengkulu.
This research tries to explore the market condition as a direction towards
development of Bengkulu�s tourism products. The methodology used in this research is
quantitative with empirical approaches. The data collections are using observation
methods, questionnaire and interview. The data analysis are using crosstab statistic
calculation with further descriptions.
The results of this research indicates the differences of charateristics between
actual tourist behaviours and their expectations. The current evaluation of tourist in
Bengkulu is not optimized, due to the high degree of negative choice among tourists,
MICE and visiting families. Tourist expect quality, comfort, service and efficient
performances of government of Bengkulu in 2011. Based on crosstab analysis, it is
known that expectations of tourist are mainly comforts and quality, the priority of MICE
are quality, and priority of tourist who visit families are comforts. |
| first_indexed | 2024-03-13T23:13:10Z |
| format | Thesis |
| id | oai:generic.eprints.org:126235 |
| institution | Universiti Gadjah Mada |
| last_indexed | 2024-03-13T23:13:10Z |
| publishDate | 2013 |
| publisher | [Yogyakarta] : Universitas Gadjah Mada |
| record_format | dspace |
| spelling | oai:generic.eprints.org:1262352016-03-04T08:37:21Z https://repository.ugm.ac.id/126235/ PROGRAM PENGEMBANGAN PRODUK WISATA BERBASIS MARKET DRIVEN DI KOTA BENGKULU , GEBY FATHONA , Ir. T. Yoyok Wahyu Subroto, M.Eng., Ph.D ETD As the capital of the province, Kota Bengkulu promotes tourism as its main source of local development. Bengkulu has officially been selected as Area of National Tourism Development or Kawasan Pengembangan Pariwisata Nasional (KPPN) due to its potential of tourism, consisting of natural tourism, cultural tourism, and artificial manmade tourism. Even with the adoption, Bengkulu still emphasize its tourism solely on the condition of their products and tend to face stagnation concerning the number of its visitors. Meanwhile, modern tourism marketing is a visitor-oriented tourism. Based on that condition, the knowledge about visitors� taste as well as visitors� demand is necessary for the development of local tourism in Bengkulu. This research tries to explore the market condition as a direction towards development of Bengkulu�s tourism products. The methodology used in this research is quantitative with empirical approaches. The data collections are using observation methods, questionnaire and interview. The data analysis are using crosstab statistic calculation with further descriptions. The results of this research indicates the differences of charateristics between actual tourist behaviours and their expectations. The current evaluation of tourist in Bengkulu is not optimized, due to the high degree of negative choice among tourists, MICE and visiting families. Tourist expect quality, comfort, service and efficient performances of government of Bengkulu in 2011. Based on crosstab analysis, it is known that expectations of tourist are mainly comforts and quality, the priority of MICE are quality, and priority of tourist who visit families are comforts. [Yogyakarta] : Universitas Gadjah Mada 2013 Thesis NonPeerReviewed , GEBY FATHONA and , Ir. T. Yoyok Wahyu Subroto, M.Eng., Ph.D (2013) PROGRAM PENGEMBANGAN PRODUK WISATA BERBASIS MARKET DRIVEN DI KOTA BENGKULU. UNSPECIFIED thesis, UNSPECIFIED. http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=66442 |
| spellingShingle | ETD , GEBY FATHONA , Ir. T. Yoyok Wahyu Subroto, M.Eng., Ph.D PROGRAM PENGEMBANGAN PRODUK WISATA BERBASIS MARKET DRIVEN DI KOTA BENGKULU |
| title | PROGRAM PENGEMBANGAN PRODUK WISATA BERBASIS MARKET DRIVEN DI KOTA BENGKULU |
| title_full | PROGRAM PENGEMBANGAN PRODUK WISATA BERBASIS MARKET DRIVEN DI KOTA BENGKULU |
| title_fullStr | PROGRAM PENGEMBANGAN PRODUK WISATA BERBASIS MARKET DRIVEN DI KOTA BENGKULU |
| title_full_unstemmed | PROGRAM PENGEMBANGAN PRODUK WISATA BERBASIS MARKET DRIVEN DI KOTA BENGKULU |
| title_short | PROGRAM PENGEMBANGAN PRODUK WISATA BERBASIS MARKET DRIVEN DI KOTA BENGKULU |
| title_sort | program pengembangan produk wisata berbasis market driven di kota bengkulu |
| topic | ETD |
| work_keys_str_mv | AT gebyfathona programpengembanganprodukwisataberbasismarketdrivendikotabengkulu AT irtyoyokwahyusubrotomengphd programpengembanganprodukwisataberbasismarketdrivendikotabengkulu |