MEDIA SOSIAL DAN PERAN MANAJERIAL PUBLIC RELATIONS (Studi Kasus terhadap Peran Bidang Komunikasi Korporat PT PLN Persero dalam Penyusunan Kebijakan Terkait Etika Penggunaan Media Sosial di Lingkungan Perusahaan)

Technological development influence Public Relations (PR) practice. One of technological development is social media. Many research, works, or articles discuss about social media influence for PR practice. But the themes is dominated by discussion about how PR practitioner use these social media to...

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Main Authors: , RADEN NARAYANA MAHENDRA PRASTYA, , Prof. Dr. Nunung Prajarto, M.A.
Format: Thesis
Published: [Yogyakarta] : Universitas Gadjah Mada 2013
Subjects:
ETD
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author , RADEN NARAYANA MAHENDRA PRASTYA
, Prof. Dr. Nunung Prajarto, M.A.
author_facet , RADEN NARAYANA MAHENDRA PRASTYA
, Prof. Dr. Nunung Prajarto, M.A.
author_sort , RADEN NARAYANA MAHENDRA PRASTYA
collection UGM
description Technological development influence Public Relations (PR) practice. One of technological development is social media. Many research, works, or articles discuss about social media influence for PR practice. But the themes is dominated by discussion about how PR practitioner use these social media to communicate with public. It means, the discussion is about PR technical communication role. Based on literature, there are two roles for PR: communication technician role and managerial role. The presence of social media give chance for PR to do managerial role. One of the managerial role is involvement in composing organization strategic policy. The empirical evidence about PR managerial role related to social media showed by Communication Corporate Unit in Indonesian State-owned Electricy Company or PT Perusahaan Listrik Negara (written with PT PLN hereafter). The Communication Corporate Unit in PT PLN involve in composing policy about social media use for employee and internal organization. The policy are formalized in Directors Circular Letter Number 015E/DIR/2012 about �Ethics in Communication using Social Media and Digital Media in PT PLN\". This research discussing about managerial role by Communication Corporate Unit PT PLN in composing the social media policy. The research using qualitative methods. The data collecting technics are interview, document studies, and observation. The result showed Communication Corporate Unit PT PLN did the managerial role, but the role is dominated by communicating policy activities. There are several factors that infulence PR when they do the managerial role, such as the organization formal recognition for PR role and function, the size of PR departement, and the overlapping duty between PR and another unit in organization.
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spelling oai:generic.eprints.org:1262872016-03-04T08:42:03Z https://repository.ugm.ac.id/126287/ MEDIA SOSIAL DAN PERAN MANAJERIAL PUBLIC RELATIONS (Studi Kasus terhadap Peran Bidang Komunikasi Korporat PT PLN Persero dalam Penyusunan Kebijakan Terkait Etika Penggunaan Media Sosial di Lingkungan Perusahaan) , RADEN NARAYANA MAHENDRA PRASTYA , Prof. Dr. Nunung Prajarto, M.A. ETD Technological development influence Public Relations (PR) practice. One of technological development is social media. Many research, works, or articles discuss about social media influence for PR practice. But the themes is dominated by discussion about how PR practitioner use these social media to communicate with public. It means, the discussion is about PR technical communication role. Based on literature, there are two roles for PR: communication technician role and managerial role. The presence of social media give chance for PR to do managerial role. One of the managerial role is involvement in composing organization strategic policy. The empirical evidence about PR managerial role related to social media showed by Communication Corporate Unit in Indonesian State-owned Electricy Company or PT Perusahaan Listrik Negara (written with PT PLN hereafter). The Communication Corporate Unit in PT PLN involve in composing policy about social media use for employee and internal organization. The policy are formalized in Directors Circular Letter Number 015E/DIR/2012 about �Ethics in Communication using Social Media and Digital Media in PT PLN\". This research discussing about managerial role by Communication Corporate Unit PT PLN in composing the social media policy. The research using qualitative methods. The data collecting technics are interview, document studies, and observation. The result showed Communication Corporate Unit PT PLN did the managerial role, but the role is dominated by communicating policy activities. There are several factors that infulence PR when they do the managerial role, such as the organization formal recognition for PR role and function, the size of PR departement, and the overlapping duty between PR and another unit in organization. [Yogyakarta] : Universitas Gadjah Mada 2013 Thesis NonPeerReviewed , RADEN NARAYANA MAHENDRA PRASTYA and , Prof. Dr. Nunung Prajarto, M.A. (2013) MEDIA SOSIAL DAN PERAN MANAJERIAL PUBLIC RELATIONS (Studi Kasus terhadap Peran Bidang Komunikasi Korporat PT PLN Persero dalam Penyusunan Kebijakan Terkait Etika Penggunaan Media Sosial di Lingkungan Perusahaan). UNSPECIFIED thesis, UNSPECIFIED. http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=66504
spellingShingle ETD
, RADEN NARAYANA MAHENDRA PRASTYA
, Prof. Dr. Nunung Prajarto, M.A.
MEDIA SOSIAL DAN PERAN MANAJERIAL PUBLIC RELATIONS (Studi Kasus terhadap Peran Bidang Komunikasi Korporat PT PLN Persero dalam Penyusunan Kebijakan Terkait Etika Penggunaan Media Sosial di Lingkungan Perusahaan)
title MEDIA SOSIAL DAN PERAN MANAJERIAL PUBLIC RELATIONS (Studi Kasus terhadap Peran Bidang Komunikasi Korporat PT PLN Persero dalam Penyusunan Kebijakan Terkait Etika Penggunaan Media Sosial di Lingkungan Perusahaan)
title_full MEDIA SOSIAL DAN PERAN MANAJERIAL PUBLIC RELATIONS (Studi Kasus terhadap Peran Bidang Komunikasi Korporat PT PLN Persero dalam Penyusunan Kebijakan Terkait Etika Penggunaan Media Sosial di Lingkungan Perusahaan)
title_fullStr MEDIA SOSIAL DAN PERAN MANAJERIAL PUBLIC RELATIONS (Studi Kasus terhadap Peran Bidang Komunikasi Korporat PT PLN Persero dalam Penyusunan Kebijakan Terkait Etika Penggunaan Media Sosial di Lingkungan Perusahaan)
title_full_unstemmed MEDIA SOSIAL DAN PERAN MANAJERIAL PUBLIC RELATIONS (Studi Kasus terhadap Peran Bidang Komunikasi Korporat PT PLN Persero dalam Penyusunan Kebijakan Terkait Etika Penggunaan Media Sosial di Lingkungan Perusahaan)
title_short MEDIA SOSIAL DAN PERAN MANAJERIAL PUBLIC RELATIONS (Studi Kasus terhadap Peran Bidang Komunikasi Korporat PT PLN Persero dalam Penyusunan Kebijakan Terkait Etika Penggunaan Media Sosial di Lingkungan Perusahaan)
title_sort media sosial dan peran manajerial public relations studi kasus terhadap peran bidang komunikasi korporat pt pln persero dalam penyusunan kebijakan terkait etika penggunaan media sosial di lingkungan perusahaan
topic ETD
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AT profdrnunungprajartoma mediasosialdanperanmanajerialpublicrelationsstudikasusterhadapperanbidangkomunikasikorporatptplnperserodalampenyusunankebijakanterkaitetikapenggunaanmediasosialdilingkunganperusahaan