Analisis Hubungan Kualitas Website E-Commerce Sektor Penerbangan di Indonesia dan Kinerja Bisnis dengan Pendekatan Analytic Hierarchy Process
This research aims to analyze the relationship between e-commerce website quality of airline sector in Indonesia (system quality, information quality, service quality, and vendor quality) and financial performance based on the perception of user and manager/web designer. This research also aims to i...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2013
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| Summary: | This research aims to analyze the relationship between e-commerce website
quality of airline sector in Indonesia (system quality, information quality, service
quality, and vendor quality) and financial performance based on the perception of
user and manager/web designer. This research also aims to identify the different
relative importance of each website quality factor. The sample used were 147
respondents (88 users, 59 managers/web designers) which analyzed using analytic
hierarchy process (AHP) method. The study found the different relative
importance of each website quality factor, but couldn't found the relationship
between website quality and financial performance. |
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