ANALISIS PENGARUH ES-QUALITY PADA LOYALITAS PELANGGAN: Studi pada Pelanggan Tiket Elektronik Lion Air
This study examines the customer's intention to buy electronic tickets Lion Air. ESQual be the main focus of how it impacts on consumer perceived value, which will arise a sense of loyalty to use the online system in the purchase of an airplane ticket. Using Judgement sampling methods, data col...
| Main Authors: | , |
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| Format: | Thesis |
| Published: |
[Yogyakarta] : Universitas Gadjah Mada
2013
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| Subjects: |
| _version_ | 1826047623667122176 |
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| author | , I DEWA MADE MAYSA N. , Dr. Bernardinus Maria Purwanto, MBA. |
| author_facet | , I DEWA MADE MAYSA N. , Dr. Bernardinus Maria Purwanto, MBA. |
| author_sort | , I DEWA MADE MAYSA N. |
| collection | UGM |
| description | This study examines the customer's intention to buy electronic tickets Lion Air. ESQual
be the main focus of how it impacts on consumer perceived value, which will
arise a sense of loyalty to use the online system in the purchase of an airplane ticket.
Using Judgement sampling methods, data collected a number of 110 respondents, and
analyzed using statistical methods, namely multiple regression analysis using SPSS.
The results of this study indicate there are variables in the ES-Qual rejected. In
particular, efficiency and privacy plays an important role in determining the attitude
of loyal consumers into buying tickets online. |
| first_indexed | 2024-03-13T23:13:44Z |
| format | Thesis |
| id | oai:generic.eprints.org:126418 |
| institution | Universiti Gadjah Mada |
| last_indexed | 2024-03-13T23:13:44Z |
| publishDate | 2013 |
| publisher | [Yogyakarta] : Universitas Gadjah Mada |
| record_format | dspace |
| spelling | oai:generic.eprints.org:1264182016-03-04T08:38:47Z https://repository.ugm.ac.id/126418/ ANALISIS PENGARUH ES-QUALITY PADA LOYALITAS PELANGGAN: Studi pada Pelanggan Tiket Elektronik Lion Air , I DEWA MADE MAYSA N. , Dr. Bernardinus Maria Purwanto, MBA. ETD This study examines the customer's intention to buy electronic tickets Lion Air. ESQual be the main focus of how it impacts on consumer perceived value, which will arise a sense of loyalty to use the online system in the purchase of an airplane ticket. Using Judgement sampling methods, data collected a number of 110 respondents, and analyzed using statistical methods, namely multiple regression analysis using SPSS. The results of this study indicate there are variables in the ES-Qual rejected. In particular, efficiency and privacy plays an important role in determining the attitude of loyal consumers into buying tickets online. [Yogyakarta] : Universitas Gadjah Mada 2013 Thesis NonPeerReviewed , I DEWA MADE MAYSA N. and , Dr. Bernardinus Maria Purwanto, MBA. (2013) ANALISIS PENGARUH ES-QUALITY PADA LOYALITAS PELANGGAN: Studi pada Pelanggan Tiket Elektronik Lion Air. UNSPECIFIED thesis, UNSPECIFIED. http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=66639 |
| spellingShingle | ETD , I DEWA MADE MAYSA N. , Dr. Bernardinus Maria Purwanto, MBA. ANALISIS PENGARUH ES-QUALITY PADA LOYALITAS PELANGGAN: Studi pada Pelanggan Tiket Elektronik Lion Air |
| title | ANALISIS PENGARUH ES-QUALITY PADA LOYALITAS
PELANGGAN:
Studi pada Pelanggan Tiket Elektronik Lion Air |
| title_full | ANALISIS PENGARUH ES-QUALITY PADA LOYALITAS
PELANGGAN:
Studi pada Pelanggan Tiket Elektronik Lion Air |
| title_fullStr | ANALISIS PENGARUH ES-QUALITY PADA LOYALITAS
PELANGGAN:
Studi pada Pelanggan Tiket Elektronik Lion Air |
| title_full_unstemmed | ANALISIS PENGARUH ES-QUALITY PADA LOYALITAS
PELANGGAN:
Studi pada Pelanggan Tiket Elektronik Lion Air |
| title_short | ANALISIS PENGARUH ES-QUALITY PADA LOYALITAS
PELANGGAN:
Studi pada Pelanggan Tiket Elektronik Lion Air |
| title_sort | analisis pengaruh es quality pada loyalitas pelanggan studi pada pelanggan tiket elektronik lion air |
| topic | ETD |
| work_keys_str_mv | AT idewamademaysan analisispengaruhesqualitypadaloyalitaspelangganstudipadapelanggantiketelektroniklionair AT drbernardinusmariapurwantomba analisispengaruhesqualitypadaloyalitaspelangganstudipadapelanggantiketelektroniklionair |