ANALISIS PENGARUH ES-QUALITY PADA LOYALITAS PELANGGAN: Studi pada Pelanggan Tiket Elektronik Lion Air
This study examines the customer's intention to buy electronic tickets Lion Air. ESQual be the main focus of how it impacts on consumer perceived value, which will arise a sense of loyalty to use the online system in the purchase of an airplane ticket. Using Judgement sampling methods, data col...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2013
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