Program Komunikasi Internal Perusahaan dalam Pengelolaan Keragaman Budaya (Studi Program Komunikasi Internal di Schlumberger Balikpapan dalam Mengelola Keragaman Budaya)
Nowadays, diversity is a requirement to be able to walk in a global world. Market demand of a new idea and innovation, will be one appearance of diversity. Therefore, Schlumberger develop a workforce diversity by recruiting and training employees who have a background in cultural differences. Theref...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2013
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| _version_ | 1826047690558930944 |
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| author | , HIRMA PRASIDYAMURTI , Dr. Phil. Hermin Indah Wahyuni, M.Si. |
| author_facet | , HIRMA PRASIDYAMURTI , Dr. Phil. Hermin Indah Wahyuni, M.Si. |
| author_sort | , HIRMA PRASIDYAMURTI |
| collection | UGM |
| description | Nowadays, diversity is a requirement to be able to walk in a global world.
Market demand of a new idea and innovation, will be one appearance of diversity.
Therefore, Schlumberger develop a workforce diversity by recruiting and training
employees who have a background in cultural differences.
Therefore Schlumberger needs the presence of diversity management to
bridge the differences between employee and to minimize conflict. Therefore this
research was conducted to find out what did Schlumberger Balikpapan do to bridge
the cultural differences so as not to cause a conflict and can be a competitive
advantage for the company. The diversity management are examined using the
concept of Public Relations according to Cutlip, using descriptive qualitative method.
The results showed that diversity management is performed by Schlumberger
Balikpapan through internal programs and also supported by the company�s internal
media. Training programs, and special events are the most effective ways in magaing
diversity within the company. |
| first_indexed | 2024-03-13T23:14:52Z |
| format | Thesis |
| id | oai:generic.eprints.org:126756 |
| institution | Universiti Gadjah Mada |
| last_indexed | 2024-03-13T23:14:52Z |
| publishDate | 2013 |
| publisher | [Yogyakarta] : Universitas Gadjah Mada |
| record_format | dspace |
| spelling | oai:generic.eprints.org:1267562016-03-04T08:38:37Z https://repository.ugm.ac.id/126756/ Program Komunikasi Internal Perusahaan dalam Pengelolaan Keragaman Budaya (Studi Program Komunikasi Internal di Schlumberger Balikpapan dalam Mengelola Keragaman Budaya) , HIRMA PRASIDYAMURTI , Dr. Phil. Hermin Indah Wahyuni, M.Si. ETD Nowadays, diversity is a requirement to be able to walk in a global world. Market demand of a new idea and innovation, will be one appearance of diversity. Therefore, Schlumberger develop a workforce diversity by recruiting and training employees who have a background in cultural differences. Therefore Schlumberger needs the presence of diversity management to bridge the differences between employee and to minimize conflict. Therefore this research was conducted to find out what did Schlumberger Balikpapan do to bridge the cultural differences so as not to cause a conflict and can be a competitive advantage for the company. The diversity management are examined using the concept of Public Relations according to Cutlip, using descriptive qualitative method. The results showed that diversity management is performed by Schlumberger Balikpapan through internal programs and also supported by the company�s internal media. Training programs, and special events are the most effective ways in magaing diversity within the company. [Yogyakarta] : Universitas Gadjah Mada 2013 Thesis NonPeerReviewed , HIRMA PRASIDYAMURTI and , Dr. Phil. Hermin Indah Wahyuni, M.Si. (2013) Program Komunikasi Internal Perusahaan dalam Pengelolaan Keragaman Budaya (Studi Program Komunikasi Internal di Schlumberger Balikpapan dalam Mengelola Keragaman Budaya). UNSPECIFIED thesis, UNSPECIFIED. http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=66987 |
| spellingShingle | ETD , HIRMA PRASIDYAMURTI , Dr. Phil. Hermin Indah Wahyuni, M.Si. Program Komunikasi Internal Perusahaan dalam Pengelolaan Keragaman Budaya (Studi Program Komunikasi Internal di Schlumberger Balikpapan dalam Mengelola Keragaman Budaya) |
| title | Program Komunikasi Internal Perusahaan dalam Pengelolaan Keragaman Budaya
(Studi Program Komunikasi Internal di Schlumberger Balikpapan dalam Mengelola Keragaman Budaya) |
| title_full | Program Komunikasi Internal Perusahaan dalam Pengelolaan Keragaman Budaya
(Studi Program Komunikasi Internal di Schlumberger Balikpapan dalam Mengelola Keragaman Budaya) |
| title_fullStr | Program Komunikasi Internal Perusahaan dalam Pengelolaan Keragaman Budaya
(Studi Program Komunikasi Internal di Schlumberger Balikpapan dalam Mengelola Keragaman Budaya) |
| title_full_unstemmed | Program Komunikasi Internal Perusahaan dalam Pengelolaan Keragaman Budaya
(Studi Program Komunikasi Internal di Schlumberger Balikpapan dalam Mengelola Keragaman Budaya) |
| title_short | Program Komunikasi Internal Perusahaan dalam Pengelolaan Keragaman Budaya
(Studi Program Komunikasi Internal di Schlumberger Balikpapan dalam Mengelola Keragaman Budaya) |
| title_sort | program komunikasi internal perusahaan dalam pengelolaan keragaman budaya studi program komunikasi internal di schlumberger balikpapan dalam mengelola keragaman budaya |
| topic | ETD |
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