RELEVANSI ETIKA KONFUSIUS TERHADAP STRATEGI PEMASARAN ONLINE SHOP PADA GARSKIN SAYHELLO DI YOGYAKARTA
This Research was aimed to understand online media as one of the business media that is growing rapidly in Indonesia. The basic problem in online shops is how to build the customers� trust and how to interact with them. Confucianism is useful on online shops� marketing strategy especially in bui...
| Main Authors: | , |
|---|---|
| Format: | Thesis |
| Published: |
[Yogyakarta] : Universitas Gadjah Mada
2014
|
| Subjects: |
| _version_ | 1826047694876966912 |
|---|---|
| author | , ELY BUSTOMI , H.Ridwan Ahmad Sukri,S.S.,M.Hum. |
| author_facet | , ELY BUSTOMI , H.Ridwan Ahmad Sukri,S.S.,M.Hum. |
| author_sort | , ELY BUSTOMI |
| collection | UGM |
| description | This Research was aimed to understand online media as one of the business media that is
growing rapidly in Indonesia. The basic problem in online shops is how to build the customers�
trust and how to interact with them. Confucianism is useful on online shops� marketing strategy
especially in building customers' trust. The study showed that there was a relevance between
Confucianism as the formal object with online shops' marketing strategy on Sayhello as the
material object. Sayhello is the example of online shop business. The aims of the study were to
explain the way Sayhello developed the marketing strategies of online shops , explain
Confucianism, and analyze the relevance between Confucianism and online shops' marketing
strategy on Sayhello to gain customers' trust.
This research was a library research which was completed by interview transcripts as the
supporting data. The data of this study was obtained through literature reviewsof primary and
secondary literatures. The methods used to analyze the data in this study Interpretation,
hermeneutic, historical continuity, and critical analysis.
The result of this study showed that there was a relevance between Confucianism with online
shops' marketing strategy on maintaining the shops' position in the online trade and the products'
quality to be trusted by the customers. |
| first_indexed | 2024-03-13T23:14:56Z |
| format | Thesis |
| id | oai:generic.eprints.org:126778 |
| institution | Universiti Gadjah Mada |
| last_indexed | 2024-03-13T23:14:56Z |
| publishDate | 2014 |
| publisher | [Yogyakarta] : Universitas Gadjah Mada |
| record_format | dspace |
| spelling | oai:generic.eprints.org:1267782016-03-04T07:55:32Z https://repository.ugm.ac.id/126778/ RELEVANSI ETIKA KONFUSIUS TERHADAP STRATEGI PEMASARAN ONLINE SHOP PADA GARSKIN SAYHELLO DI YOGYAKARTA , ELY BUSTOMI , H.Ridwan Ahmad Sukri,S.S.,M.Hum. ETD This Research was aimed to understand online media as one of the business media that is growing rapidly in Indonesia. The basic problem in online shops is how to build the customers� trust and how to interact with them. Confucianism is useful on online shops� marketing strategy especially in building customers' trust. The study showed that there was a relevance between Confucianism as the formal object with online shops' marketing strategy on Sayhello as the material object. Sayhello is the example of online shop business. The aims of the study were to explain the way Sayhello developed the marketing strategies of online shops , explain Confucianism, and analyze the relevance between Confucianism and online shops' marketing strategy on Sayhello to gain customers' trust. This research was a library research which was completed by interview transcripts as the supporting data. The data of this study was obtained through literature reviewsof primary and secondary literatures. The methods used to analyze the data in this study Interpretation, hermeneutic, historical continuity, and critical analysis. The result of this study showed that there was a relevance between Confucianism with online shops' marketing strategy on maintaining the shops' position in the online trade and the products' quality to be trusted by the customers. [Yogyakarta] : Universitas Gadjah Mada 2014 Thesis NonPeerReviewed , ELY BUSTOMI and , H.Ridwan Ahmad Sukri,S.S.,M.Hum. (2014) RELEVANSI ETIKA KONFUSIUS TERHADAP STRATEGI PEMASARAN ONLINE SHOP PADA GARSKIN SAYHELLO DI YOGYAKARTA. UNSPECIFIED thesis, UNSPECIFIED. http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=67012 |
| spellingShingle | ETD , ELY BUSTOMI , H.Ridwan Ahmad Sukri,S.S.,M.Hum. RELEVANSI ETIKA KONFUSIUS TERHADAP STRATEGI PEMASARAN ONLINE SHOP PADA GARSKIN SAYHELLO DI YOGYAKARTA |
| title | RELEVANSI ETIKA KONFUSIUS TERHADAP STRATEGI PEMASARAN ONLINE SHOP PADA GARSKIN SAYHELLO DI YOGYAKARTA |
| title_full | RELEVANSI ETIKA KONFUSIUS TERHADAP STRATEGI PEMASARAN ONLINE SHOP PADA GARSKIN SAYHELLO DI YOGYAKARTA |
| title_fullStr | RELEVANSI ETIKA KONFUSIUS TERHADAP STRATEGI PEMASARAN ONLINE SHOP PADA GARSKIN SAYHELLO DI YOGYAKARTA |
| title_full_unstemmed | RELEVANSI ETIKA KONFUSIUS TERHADAP STRATEGI PEMASARAN ONLINE SHOP PADA GARSKIN SAYHELLO DI YOGYAKARTA |
| title_short | RELEVANSI ETIKA KONFUSIUS TERHADAP STRATEGI PEMASARAN ONLINE SHOP PADA GARSKIN SAYHELLO DI YOGYAKARTA |
| title_sort | relevansi etika konfusius terhadap strategi pemasaran online shop pada garskin sayhello di yogyakarta |
| topic | ETD |
| work_keys_str_mv | AT elybustomi relevansietikakonfusiusterhadapstrategipemasaranonlineshoppadagarskinsayhellodiyogyakarta AT hridwanahmadsukrissmhum relevansietikakonfusiusterhadapstrategipemasaranonlineshoppadagarskinsayhellodiyogyakarta |