PENGEMBANGAN KEMASAN KERIPIK TAHU YUKA MAGELANG DENGAN PENDEKATAN VALUE ANALYSIS
Intense competition in the food industry is a normal and natural. One of the industry strategy to attract customers is to make products that accentuate the hallmark of an area. This strategy can make consumers who visit the area have the desire or even the need to buy such products as gift hand. Tof...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2014
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| author | , ERLINA DWI NAFULANI , Dr. Nafis Khuriyati, STP, M.Agr. |
| author_facet | , ERLINA DWI NAFULANI , Dr. Nafis Khuriyati, STP, M.Agr. |
| author_sort | , ERLINA DWI NAFULANI |
| collection | UGM |
| description | Intense competition in the food industry is a normal and natural. One of the
industry strategy to attract customers is to make products that accentuate the hallmark
of an area. This strategy can make consumers who visit the area have the desire or
even the need to buy such products as gift hand. Tofu chips Yuka need the addition of
secondary packaging to keep the product quality from damaged to chemical factors,
physics, and biological. This research aims to produce packaging design concept and
determine packaging recommendation based on the highest number of sales. With
enhanced functionality and aesthetics of the product protection is expected to create
willingness to buy.
In the research, the packaging development is done by using the approach of
Value Analysis method through four stage. The first is information stage by
identifying the function and attributes of packaging. The second is creativity stage,
make concept design with FAST diagram and combination diagram. The third is
analysis and evaluation the performance and value calculation. Calculating the
performance by multiplying the weight of pairwise comparison and value of
preference test. After that, calculating the value by comparing the performance and
cost. In the presentation stage, product with both packaging new and old packaging
will be sold to consumers for 5 days. The selected concept is a concept that has the
highest sales.
There are 8 packaging concept (concept A-concept H), distinguished by the
thickness of material, the handle forms, and the percentage of mica. Based on the
calculation of the value concept, product with new packaging concept has gained
62.5% higher value than the old packaging, and 37.5% has a lower value. Although
the weight of product with new packaging is reduced from 200 grams into 180 grams
as well as sales on the market test are not done on holidays, but the products are still
in demand by consumers and have five times more sales than the products with old
packaging. Last packaging concept with most salling is concept B. |
| first_indexed | 2024-03-13T23:15:17Z |
| format | Thesis |
| id | oai:generic.eprints.org:126892 |
| institution | Universiti Gadjah Mada |
| last_indexed | 2024-03-13T23:15:17Z |
| publishDate | 2014 |
| publisher | [Yogyakarta] : Universitas Gadjah Mada |
| record_format | dspace |
| spelling | oai:generic.eprints.org:1268922016-03-04T07:55:36Z https://repository.ugm.ac.id/126892/ PENGEMBANGAN KEMASAN KERIPIK TAHU YUKA MAGELANG DENGAN PENDEKATAN VALUE ANALYSIS , ERLINA DWI NAFULANI , Dr. Nafis Khuriyati, STP, M.Agr. ETD Intense competition in the food industry is a normal and natural. One of the industry strategy to attract customers is to make products that accentuate the hallmark of an area. This strategy can make consumers who visit the area have the desire or even the need to buy such products as gift hand. Tofu chips Yuka need the addition of secondary packaging to keep the product quality from damaged to chemical factors, physics, and biological. This research aims to produce packaging design concept and determine packaging recommendation based on the highest number of sales. With enhanced functionality and aesthetics of the product protection is expected to create willingness to buy. In the research, the packaging development is done by using the approach of Value Analysis method through four stage. The first is information stage by identifying the function and attributes of packaging. The second is creativity stage, make concept design with FAST diagram and combination diagram. The third is analysis and evaluation the performance and value calculation. Calculating the performance by multiplying the weight of pairwise comparison and value of preference test. After that, calculating the value by comparing the performance and cost. In the presentation stage, product with both packaging new and old packaging will be sold to consumers for 5 days. The selected concept is a concept that has the highest sales. There are 8 packaging concept (concept A-concept H), distinguished by the thickness of material, the handle forms, and the percentage of mica. Based on the calculation of the value concept, product with new packaging concept has gained 62.5% higher value than the old packaging, and 37.5% has a lower value. Although the weight of product with new packaging is reduced from 200 grams into 180 grams as well as sales on the market test are not done on holidays, but the products are still in demand by consumers and have five times more sales than the products with old packaging. Last packaging concept with most salling is concept B. [Yogyakarta] : Universitas Gadjah Mada 2014 Thesis NonPeerReviewed , ERLINA DWI NAFULANI and , Dr. Nafis Khuriyati, STP, M.Agr. (2014) PENGEMBANGAN KEMASAN KERIPIK TAHU YUKA MAGELANG DENGAN PENDEKATAN VALUE ANALYSIS. UNSPECIFIED thesis, UNSPECIFIED. http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=67129 |
| spellingShingle | ETD , ERLINA DWI NAFULANI , Dr. Nafis Khuriyati, STP, M.Agr. PENGEMBANGAN KEMASAN KERIPIK TAHU YUKA MAGELANG DENGAN PENDEKATAN VALUE ANALYSIS |
| title | PENGEMBANGAN KEMASAN KERIPIK TAHU YUKA MAGELANG DENGAN PENDEKATAN VALUE ANALYSIS |
| title_full | PENGEMBANGAN KEMASAN KERIPIK TAHU YUKA MAGELANG DENGAN PENDEKATAN VALUE ANALYSIS |
| title_fullStr | PENGEMBANGAN KEMASAN KERIPIK TAHU YUKA MAGELANG DENGAN PENDEKATAN VALUE ANALYSIS |
| title_full_unstemmed | PENGEMBANGAN KEMASAN KERIPIK TAHU YUKA MAGELANG DENGAN PENDEKATAN VALUE ANALYSIS |
| title_short | PENGEMBANGAN KEMASAN KERIPIK TAHU YUKA MAGELANG DENGAN PENDEKATAN VALUE ANALYSIS |
| title_sort | pengembangan kemasan keripik tahu yuka magelang dengan pendekatan value analysis |
| topic | ETD |
| work_keys_str_mv | AT erlinadwinafulani pengembangankemasankeripiktahuyukamagelangdenganpendekatanvalueanalysis AT drnafiskhuriyatistpmagr pengembangankemasankeripiktahuyukamagelangdenganpendekatanvalueanalysis |