PENGARUH CITRA MEREK HIJAU, KEPUASAN HIJAU, DAN KEPERCAYAAN HIJAU PADA EKUITAS MEREK HIJAU PRODUK BATIK NATURAL DI INDONESIA
This research aimed to examine the influence of green brand image, green satisfaction, green trust toward green brand equity of natural batik product in Indonesia as well as trying to test the mediating effectof green satisfaction and green trust in the relationship between the grand image with a gr...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2013
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| _version_ | 1797034718233886720 |
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| author | , MEGA CHRISTIANI , Dra. Sari Winahjoe Siswomihardjo, M.B.A. |
| author_facet | , MEGA CHRISTIANI , Dra. Sari Winahjoe Siswomihardjo, M.B.A. |
| author_sort | , MEGA CHRISTIANI |
| collection | UGM |
| description | This research aimed to examine the influence of green brand image, green
satisfaction, green trust toward green brand equity of natural batik product in Indonesia as
well as trying to test the mediating effectof green satisfaction and green trust in the
relationship between the grand image with a green brand equity.
This research used a quantitative approach. The data used are the primary data
collected through a questionnaire survey method as an offline data collection instrument. The
methods of data analysis was simple regression and multiple regression.
The results showed that green brand image, green satisfaction, and green trust were
positively related to green brand equity. Furthermore, the positive relationship between green
brand image and green brand equity was pertially mediated by green satisfaction and green
trust. |
| first_indexed | 2024-03-13T23:16:08Z |
| format | Thesis |
| id | oai:generic.eprints.org:127136 |
| institution | Universiti Gadjah Mada |
| last_indexed | 2024-03-13T23:16:08Z |
| publishDate | 2013 |
| publisher | [Yogyakarta] : Universitas Gadjah Mada |
| record_format | dspace |
| spelling | oai:generic.eprints.org:1271362016-03-04T08:40:15Z https://repository.ugm.ac.id/127136/ PENGARUH CITRA MEREK HIJAU, KEPUASAN HIJAU, DAN KEPERCAYAAN HIJAU PADA EKUITAS MEREK HIJAU PRODUK BATIK NATURAL DI INDONESIA , MEGA CHRISTIANI , Dra. Sari Winahjoe Siswomihardjo, M.B.A. ETD This research aimed to examine the influence of green brand image, green satisfaction, green trust toward green brand equity of natural batik product in Indonesia as well as trying to test the mediating effectof green satisfaction and green trust in the relationship between the grand image with a green brand equity. This research used a quantitative approach. The data used are the primary data collected through a questionnaire survey method as an offline data collection instrument. The methods of data analysis was simple regression and multiple regression. The results showed that green brand image, green satisfaction, and green trust were positively related to green brand equity. Furthermore, the positive relationship between green brand image and green brand equity was pertially mediated by green satisfaction and green trust. [Yogyakarta] : Universitas Gadjah Mada 2013 Thesis NonPeerReviewed , MEGA CHRISTIANI and , Dra. Sari Winahjoe Siswomihardjo, M.B.A. (2013) PENGARUH CITRA MEREK HIJAU, KEPUASAN HIJAU, DAN KEPERCAYAAN HIJAU PADA EKUITAS MEREK HIJAU PRODUK BATIK NATURAL DI INDONESIA. UNSPECIFIED thesis, UNSPECIFIED. http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=67380 |
| spellingShingle | ETD , MEGA CHRISTIANI , Dra. Sari Winahjoe Siswomihardjo, M.B.A. PENGARUH CITRA MEREK HIJAU, KEPUASAN HIJAU, DAN KEPERCAYAAN HIJAU PADA EKUITAS MEREK HIJAU PRODUK BATIK NATURAL DI INDONESIA |
| title | PENGARUH CITRA MEREK HIJAU, KEPUASAN HIJAU, DAN KEPERCAYAAN HIJAU PADA EKUITAS MEREK
HIJAU PRODUK BATIK NATURAL DI INDONESIA |
| title_full | PENGARUH CITRA MEREK HIJAU, KEPUASAN HIJAU, DAN KEPERCAYAAN HIJAU PADA EKUITAS MEREK
HIJAU PRODUK BATIK NATURAL DI INDONESIA |
| title_fullStr | PENGARUH CITRA MEREK HIJAU, KEPUASAN HIJAU, DAN KEPERCAYAAN HIJAU PADA EKUITAS MEREK
HIJAU PRODUK BATIK NATURAL DI INDONESIA |
| title_full_unstemmed | PENGARUH CITRA MEREK HIJAU, KEPUASAN HIJAU, DAN KEPERCAYAAN HIJAU PADA EKUITAS MEREK
HIJAU PRODUK BATIK NATURAL DI INDONESIA |
| title_short | PENGARUH CITRA MEREK HIJAU, KEPUASAN HIJAU, DAN KEPERCAYAAN HIJAU PADA EKUITAS MEREK
HIJAU PRODUK BATIK NATURAL DI INDONESIA |
| title_sort | pengaruh citra merek hijau kepuasan hijau dan kepercayaan hijau pada ekuitas merek hijau produk batik natural di indonesia |
| topic | ETD |
| work_keys_str_mv | AT megachristiani pengaruhcitramerekhijaukepuasanhijaudankepercayaanhijaupadaekuitasmerekhijauprodukbatiknaturaldiindonesia AT drasariwinahjoesiswomihardjomba pengaruhcitramerekhijaukepuasanhijaudankepercayaanhijaupadaekuitasmerekhijauprodukbatiknaturaldiindonesia |