PENGARUH CITRA MEREK HIJAU, KEPUASAN HIJAU, DAN KEPERCAYAAN HIJAU PADA EKUITAS MEREK HIJAU PRODUK BATIK NATURAL DI INDONESIA
This research aimed to examine the influence of green brand image, green satisfaction, green trust toward green brand equity of natural batik product in Indonesia as well as trying to test the mediating effectof green satisfaction and green trust in the relationship between the grand image with a gr...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2013
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