ANALISIS SEMIOTIKA IKLAN TELEVISI PRODUK ALAT PERTANIAN TRAKTOR �QUICK�
The research was conducted to find out the signifier, signified, signification and the messages contained in television commercials visualization of agricultural equipment products tractor �Quick�. The basic method of this research was descriptive analytical with semiotic analysis technique base...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2014
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| _version_ | 1797034745561874432 |
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| author | , ADHITYA TRI DIWA , Ir. Roso Witjaksono, M.S. |
| author_facet | , ADHITYA TRI DIWA , Ir. Roso Witjaksono, M.S. |
| author_sort | , ADHITYA TRI DIWA |
| collection | UGM |
| description | The research was conducted to find out the signifier, signified, signification and the messages contained in television commercials visualization of agricultural equipment products tractor �Quick�. The basic method of this research was descriptive analytical with semiotic analysis technique based on the theory of Ferdinand de Saussure�s sign. This research used supporting data of informants consist of: Chief Marketing CV. Karya Hidup Sentosa and Creative Director of PT. Cipta Citra Senindo. Data were analyzed qualitatively through stages: division of the scene, identification signifier in every scene, purposing the signified and signification of the signifier that identified based on the interpretation of the author and interview.
The results showed that television commercials agricultural equipment products tractor �Quick� using some of signifier to present the signified and signification to be conveyed by the advertiser such as the signifier acrobatic movements with the signified agility and ease of movement and with signification that the tractor is easy to use. Containing messages in television commercials agricultural equipment products tractor �Quick� is an advertiser wants to cultivate an umbrella brand to the audience that the brand of Kubota tractor, Dongping, G600 tractor, G1000 tractor, G1000 Boxer tractor is Quick. |
| first_indexed | 2024-03-13T23:16:33Z |
| format | Thesis |
| id | oai:generic.eprints.org:127271 |
| institution | Universiti Gadjah Mada |
| last_indexed | 2024-03-13T23:16:33Z |
| publishDate | 2014 |
| publisher | [Yogyakarta] : Universitas Gadjah Mada |
| record_format | dspace |
| spelling | oai:generic.eprints.org:1272712016-03-04T07:51:32Z https://repository.ugm.ac.id/127271/ ANALISIS SEMIOTIKA IKLAN TELEVISI PRODUK ALAT PERTANIAN TRAKTOR �QUICK� , ADHITYA TRI DIWA , Ir. Roso Witjaksono, M.S. ETD The research was conducted to find out the signifier, signified, signification and the messages contained in television commercials visualization of agricultural equipment products tractor �Quick�. The basic method of this research was descriptive analytical with semiotic analysis technique based on the theory of Ferdinand de Saussure�s sign. This research used supporting data of informants consist of: Chief Marketing CV. Karya Hidup Sentosa and Creative Director of PT. Cipta Citra Senindo. Data were analyzed qualitatively through stages: division of the scene, identification signifier in every scene, purposing the signified and signification of the signifier that identified based on the interpretation of the author and interview. The results showed that television commercials agricultural equipment products tractor �Quick� using some of signifier to present the signified and signification to be conveyed by the advertiser such as the signifier acrobatic movements with the signified agility and ease of movement and with signification that the tractor is easy to use. Containing messages in television commercials agricultural equipment products tractor �Quick� is an advertiser wants to cultivate an umbrella brand to the audience that the brand of Kubota tractor, Dongping, G600 tractor, G1000 tractor, G1000 Boxer tractor is Quick. [Yogyakarta] : Universitas Gadjah Mada 2014 Thesis NonPeerReviewed , ADHITYA TRI DIWA and , Ir. Roso Witjaksono, M.S. (2014) ANALISIS SEMIOTIKA IKLAN TELEVISI PRODUK ALAT PERTANIAN TRAKTOR �QUICK�. UNSPECIFIED thesis, UNSPECIFIED. http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=67520 |
| spellingShingle | ETD , ADHITYA TRI DIWA , Ir. Roso Witjaksono, M.S. ANALISIS SEMIOTIKA IKLAN TELEVISI PRODUK ALAT PERTANIAN TRAKTOR �QUICK� |
| title | ANALISIS SEMIOTIKA IKLAN TELEVISI PRODUK ALAT PERTANIAN TRAKTOR �QUICK� |
| title_full | ANALISIS SEMIOTIKA IKLAN TELEVISI PRODUK ALAT PERTANIAN TRAKTOR �QUICK� |
| title_fullStr | ANALISIS SEMIOTIKA IKLAN TELEVISI PRODUK ALAT PERTANIAN TRAKTOR �QUICK� |
| title_full_unstemmed | ANALISIS SEMIOTIKA IKLAN TELEVISI PRODUK ALAT PERTANIAN TRAKTOR �QUICK� |
| title_short | ANALISIS SEMIOTIKA IKLAN TELEVISI PRODUK ALAT PERTANIAN TRAKTOR �QUICK� |
| title_sort | analisis semiotika iklan televisi produk alat pertanian traktor a��quicka�� |
| topic | ETD |
| work_keys_str_mv | AT adhityatridiwa analisissemiotikaiklantelevisiprodukalatpertaniantraktoraquicka AT irrosowitjaksonoms analisissemiotikaiklantelevisiprodukalatpertaniantraktoraquicka |