PERSEPSI PEDAGANG DAN KONSUMEN TERHADAP KEBERADAAN PASAR KLITHIKAN NITEN DI DESA TIRTONIRMOLO KECAMATAN KASIHAN KABUPATEN BANTUL

The purpose of this study is to knows (1) the merchants perception of comfortable, ease and safety aspects in Niten black market, Bantul, (2) consumer perceptions of comfortable, ease and safety aspects in Niten black market, Bantul. (3) recent condition assessment of Niten Black Market according to...

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Bibliographic Details
Main Authors: , RAHADIAN FEBBY K.W., , Prof. Dr. M. Baiquni, M.A.
Format: Thesis
Published: [Yogyakarta] : Universitas Gadjah Mada 2013
Subjects:
ETD
Description
Summary:The purpose of this study is to knows (1) the merchants perception of comfortable, ease and safety aspects in Niten black market, Bantul, (2) consumer perceptions of comfortable, ease and safety aspects in Niten black market, Bantul. (3) recent condition assessment of Niten Black Market according to Kepmenkes RI Nomor 519/SK/VI/2008 tentang Pedoman Penyelenggaraan Pasar Sehat. This study uses qualitative descriptive with purposive sampling methods. The variables are distance, domicile, income, crime, roads access, transportation, and sanitation. Data were collected with indepth interview and primary survey techniques, using research tools such as a checklist and questionnaire. The data focused on information retrieval based on the perception of merchants and consumers in the Niten black market, Bantul. The results of this study indicate that: (1) the merchants perception of the existence of Niten black market are 96,7% felt comfortable, 100% safe, 100% ease of access, 100% earn profits in this market. 6,7% Merchants gain profits between (rp) 25.000-50.000, 46,7% gain 50.000- 75.000, 40% gain 75.000-100.000 and 6,7% gain over 100.000 profits