| Summary: | This research is motivated by the emergence of the phenomenon of online
shopping through an online shop or from social networks. This study used
Technology Acceptance Model as a theoretical framework, which examines
external variables effect on intention to use e-shopping. External variables on this
study are trust, security, risk and self-efficacy. Data analysis was performed with
the Structural Equation Model (SEM) using AMOS 18. Respondents in this
research e-shopping service users in Indonesia.
The result of this study showed that (1) security and risk variables have an
influence on perceived usefulness, whereas the belief variable does not affect the
perceived ease of use, (2) security has a positive effect on trust, (3) self-efficacy
has a positive influence on perceived ease of use, (4) perceived ease of use and
perceived usefulness positively influence the purchase intention in e-shopping, (5)
the variables that affect the perceived usefulness buying interest and purchase
intention of consumers.
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