| Summary: | (3)
and
The
This research aims to (1) Determine the magnitude of channel marketing and
marketing margin portion of rice, (2) determine the factors that affect rice marketing
margins, and determine the level of each monopoly marketing agencies. This
research used primary data from 30 rice farmers as respondents using simple random
sampling method and 8 traders using snowball sampling method. This study uses the
marketing margin calculation, multiple linear regression analysis analysis of
monopoly index. results showed that the marketing channels that form four
channels with the largest marketing margins contained in the IV line and the smallest
on the third line as shown by comparing the results of calculation of the value of
marketing margin. Whereas the factors that affect rice marketing margins in District
Ngemplak is the price at the farm level that can be seen from the multiple linear
regression significance value is below 0.01 at the 99 % confidence level. Marketing
agency that has the largest value of the index with a value of 20.66 is the monopoly
retailer , and the smallest is the collector value of 2.35, thus retailers are the most
dominating for rice marketing channel in District Ngemplak.
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