STRATEGI PENGHIDUPAN PEDAGANG KAKI LIMA DI KAWASAN MALIOBORO, KOTA YOGYAKARTA

Malioboro Area is a well-known street vendors area in Yogyakarta City. Street vendors in Malioboro Area have been started to operate since 1981. The development of street vendors activity fully supported by the Yogyakarta City government. This research aims to identify the livelihood strategy of str...

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Main Authors: , FAUZIA DAROJATI, , Alia Fajarwati, S.Si., M. IDEA
Format: Thesis
Published: [Yogyakarta] : Universitas Gadjah Mada 2014
Subjects:
ETD
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author , FAUZIA DAROJATI
, Alia Fajarwati, S.Si., M. IDEA
author_facet , FAUZIA DAROJATI
, Alia Fajarwati, S.Si., M. IDEA
author_sort , FAUZIA DAROJATI
collection UGM
description Malioboro Area is a well-known street vendors area in Yogyakarta City. Street vendors in Malioboro Area have been started to operate since 1981. The development of street vendors activity fully supported by the Yogyakarta City government. This research aims to identify the livelihood strategy of street vendors or street hawkers in Malioboro area, Yogyakarta city. This research focused on seasonality - one of vulnerability context in livelihood strategy- that occurs on low season and peak season. The research method is qualitative using study literature, indepth interview, and observation. Using purposive sampling as data collection technique. Among 1.422 street vendors, 50 of them have elected as informants. From the research result, the livelihood strategy of non-culinary street vendors in Malioboro Area in low season are to close the booth earlier, supply more various selling products, offer customers a discount on the selling price of the products, and use the income accumulation. When it comes to peak season, the livelihood strategies are open the booth for longer time, supply more various selling products, use the income accumulation, and make loan proposal to Malioboro Area street vendors organization. The livelihood strategy of non-lesehan street vendors when it comes to low season is use the income accumulation, while it comes to peak season, they combine the income accumulation and produce more food and beverages. The livelihood strategy of angkringan street vendors when it comes to low season is to save income economically, while it comes to peak season, they produce more food and beverages also make loan proposal to Malioboro Area street vendors organization. The livelihood strategy of lesehan street vendors when it comes to low season are produce more food and beverages, make loan proposal to Malioboro Area street vendors organization, and recruit the family members to be the employees
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spelling oai:generic.eprints.org:1275542016-03-04T07:56:05Z https://repository.ugm.ac.id/127554/ STRATEGI PENGHIDUPAN PEDAGANG KAKI LIMA DI KAWASAN MALIOBORO, KOTA YOGYAKARTA , FAUZIA DAROJATI , Alia Fajarwati, S.Si., M. IDEA ETD Malioboro Area is a well-known street vendors area in Yogyakarta City. Street vendors in Malioboro Area have been started to operate since 1981. The development of street vendors activity fully supported by the Yogyakarta City government. This research aims to identify the livelihood strategy of street vendors or street hawkers in Malioboro area, Yogyakarta city. This research focused on seasonality - one of vulnerability context in livelihood strategy- that occurs on low season and peak season. The research method is qualitative using study literature, indepth interview, and observation. Using purposive sampling as data collection technique. Among 1.422 street vendors, 50 of them have elected as informants. From the research result, the livelihood strategy of non-culinary street vendors in Malioboro Area in low season are to close the booth earlier, supply more various selling products, offer customers a discount on the selling price of the products, and use the income accumulation. When it comes to peak season, the livelihood strategies are open the booth for longer time, supply more various selling products, use the income accumulation, and make loan proposal to Malioboro Area street vendors organization. The livelihood strategy of non-lesehan street vendors when it comes to low season is use the income accumulation, while it comes to peak season, they combine the income accumulation and produce more food and beverages. The livelihood strategy of angkringan street vendors when it comes to low season is to save income economically, while it comes to peak season, they produce more food and beverages also make loan proposal to Malioboro Area street vendors organization. The livelihood strategy of lesehan street vendors when it comes to low season are produce more food and beverages, make loan proposal to Malioboro Area street vendors organization, and recruit the family members to be the employees [Yogyakarta] : Universitas Gadjah Mada 2014 Thesis NonPeerReviewed , FAUZIA DAROJATI and , Alia Fajarwati, S.Si., M. IDEA (2014) STRATEGI PENGHIDUPAN PEDAGANG KAKI LIMA DI KAWASAN MALIOBORO, KOTA YOGYAKARTA. UNSPECIFIED thesis, UNSPECIFIED. http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=67815
spellingShingle ETD
, FAUZIA DAROJATI
, Alia Fajarwati, S.Si., M. IDEA
STRATEGI PENGHIDUPAN PEDAGANG KAKI LIMA DI KAWASAN MALIOBORO, KOTA YOGYAKARTA
title STRATEGI PENGHIDUPAN PEDAGANG KAKI LIMA DI KAWASAN MALIOBORO, KOTA YOGYAKARTA
title_full STRATEGI PENGHIDUPAN PEDAGANG KAKI LIMA DI KAWASAN MALIOBORO, KOTA YOGYAKARTA
title_fullStr STRATEGI PENGHIDUPAN PEDAGANG KAKI LIMA DI KAWASAN MALIOBORO, KOTA YOGYAKARTA
title_full_unstemmed STRATEGI PENGHIDUPAN PEDAGANG KAKI LIMA DI KAWASAN MALIOBORO, KOTA YOGYAKARTA
title_short STRATEGI PENGHIDUPAN PEDAGANG KAKI LIMA DI KAWASAN MALIOBORO, KOTA YOGYAKARTA
title_sort strategi penghidupan pedagang kaki lima di kawasan malioboro kota yogyakarta
topic ETD
work_keys_str_mv AT fauziadarojati strategipenghidupanpedagangkakilimadikawasanmalioborokotayogyakarta
AT aliafajarwatissimidea strategipenghidupanpedagangkakilimadikawasanmalioborokotayogyakarta