| Summary: | Nowadays, medicinal oil not only used by the old but also the young
groups. Fresh Care as one of the aromatherapy medicinal oil with roll on shaped
is one of the sought after products in the market because of its function and ease
of use. The purpose of this study is to know the influence of marketing mix
consists of product, price, distribution, and promotion on purchase decisions of
consumers Fresh Care at UGM students and components of the most influential
marketing mix.
This study is included in the study associative. Data collection method is to
collect data through questionnaires from respondents UGM students who had used
Fresh Care aromatherapy medicinal oil. Number of respondents invovlved were
105 students from 10 faculty at UGM. Data processed by simple linear regression
and multiple linear regression analysis with the help of SPSS.
The results showed that t count the variables of product, price, and
distribution of consecutive worth 3,043
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