| Summary: | The demand of herbal medicine increases along with the increase
of the awareness of society toward health. Ciplukan is one of the
medicinal plant in Indonesia that useful for lowering blood glucose
level. Ciplukan tea is the only new herbal product made from ciplukan.
The uniqueness of this product is supported by the increase of the
potential market of herbal product. The business of Ciplukan tea has
opportunity therefore to be well developed.
The objectives of this study are (1) to identify the degree of
feasibility of ciplukan tea business from market, technical and
financial aspects. (2) to analyze the sensitivity level of the business on
the increase of material price and employee salary and the decrease
of the product price as well. The information about ciplukan tea
industry was obtained based on observation of tea production, market
survey and interview.
Based on the market aspect analysis, there was a high interest from
people on the product of ciplukan tea and the percentage reached 61
%. However, seventy four percent (74 %) of them didnot know about
the benefit of ciplukan. The most important attribute of herbal product
was flavor. Based on the sensory test, ciplukan tea was good in flavor
but weak in color. The consumers target of ciplukan tea was mainly
diabetics. Based on the technical aspect analysis, the raw materials
were adequate for capacity of 46 products per day with 3 employees,
and the production space of 47,87 m2. Based on the financial aspect
analysis, the Pay Back Period (PBP) was 1 year, the Net Precent
Value (NPV) was Rp 346.464.949,- , the Internal Rate of Return (IRR)
was 85,19 %, the Benefit/ Cost Rating (BCR) was 1,5 and the Break
Even Point (BEP) was Rp 165.487.833,-. Industry of ciplukan tea
wasnot feasible if the product price decreases up to 18,25 %.
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