ANALISIS KELAYAKAN INDUSTRI TEH CELUP BERBAHAN BAKU SIMPLISIA CIPLUKAN (Physalis angulata L) DI PROVINSI D.I YOGYAKARTA

The demand of herbal medicine increases along with the increase of the awareness of society toward health. Ciplukan is one of the medicinal plant in Indonesia that useful for lowering blood glucose level. Ciplukan tea is the only new herbal product made from ciplukan. The uniqueness of this product...

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Main Authors: , INTIN NURWATI, , Dr. Jumeri, STP. M.Si.
Format: Thesis
Published: [Yogyakarta] : Universitas Gadjah Mada 2014
Subjects:
ETD
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author , INTIN NURWATI
, Dr. Jumeri, STP. M.Si.
author_facet , INTIN NURWATI
, Dr. Jumeri, STP. M.Si.
author_sort , INTIN NURWATI
collection UGM
description The demand of herbal medicine increases along with the increase of the awareness of society toward health. Ciplukan is one of the medicinal plant in Indonesia that useful for lowering blood glucose level. Ciplukan tea is the only new herbal product made from ciplukan. The uniqueness of this product is supported by the increase of the potential market of herbal product. The business of Ciplukan tea has opportunity therefore to be well developed. The objectives of this study are (1) to identify the degree of feasibility of ciplukan tea business from market, technical and financial aspects. (2) to analyze the sensitivity level of the business on the increase of material price and employee salary and the decrease of the product price as well. The information about ciplukan tea industry was obtained based on observation of tea production, market survey and interview. Based on the market aspect analysis, there was a high interest from people on the product of ciplukan tea and the percentage reached 61 %. However, seventy four percent (74 %) of them didnot know about the benefit of ciplukan. The most important attribute of herbal product was flavor. Based on the sensory test, ciplukan tea was good in flavor but weak in color. The consumers target of ciplukan tea was mainly diabetics. Based on the technical aspect analysis, the raw materials were adequate for capacity of 46 products per day with 3 employees, and the production space of 47,87 m2. Based on the financial aspect analysis, the Pay Back Period (PBP) was 1 year, the Net Precent Value (NPV) was Rp 346.464.949,- , the Internal Rate of Return (IRR) was 85,19 %, the Benefit/ Cost Rating (BCR) was 1,5 and the Break Even Point (BEP) was Rp 165.487.833,-. Industry of ciplukan tea wasnot feasible if the product price decreases up to 18,25 %.
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spelling oai:generic.eprints.org:1277432016-03-04T07:57:26Z https://repository.ugm.ac.id/127743/ ANALISIS KELAYAKAN INDUSTRI TEH CELUP BERBAHAN BAKU SIMPLISIA CIPLUKAN (Physalis angulata L) DI PROVINSI D.I YOGYAKARTA , INTIN NURWATI , Dr. Jumeri, STP. M.Si. ETD The demand of herbal medicine increases along with the increase of the awareness of society toward health. Ciplukan is one of the medicinal plant in Indonesia that useful for lowering blood glucose level. Ciplukan tea is the only new herbal product made from ciplukan. The uniqueness of this product is supported by the increase of the potential market of herbal product. The business of Ciplukan tea has opportunity therefore to be well developed. The objectives of this study are (1) to identify the degree of feasibility of ciplukan tea business from market, technical and financial aspects. (2) to analyze the sensitivity level of the business on the increase of material price and employee salary and the decrease of the product price as well. The information about ciplukan tea industry was obtained based on observation of tea production, market survey and interview. Based on the market aspect analysis, there was a high interest from people on the product of ciplukan tea and the percentage reached 61 %. However, seventy four percent (74 %) of them didnot know about the benefit of ciplukan. The most important attribute of herbal product was flavor. Based on the sensory test, ciplukan tea was good in flavor but weak in color. The consumers target of ciplukan tea was mainly diabetics. Based on the technical aspect analysis, the raw materials were adequate for capacity of 46 products per day with 3 employees, and the production space of 47,87 m2. Based on the financial aspect analysis, the Pay Back Period (PBP) was 1 year, the Net Precent Value (NPV) was Rp 346.464.949,- , the Internal Rate of Return (IRR) was 85,19 %, the Benefit/ Cost Rating (BCR) was 1,5 and the Break Even Point (BEP) was Rp 165.487.833,-. Industry of ciplukan tea wasnot feasible if the product price decreases up to 18,25 %. [Yogyakarta] : Universitas Gadjah Mada 2014 Thesis NonPeerReviewed , INTIN NURWATI and , Dr. Jumeri, STP. M.Si. (2014) ANALISIS KELAYAKAN INDUSTRI TEH CELUP BERBAHAN BAKU SIMPLISIA CIPLUKAN (Physalis angulata L) DI PROVINSI D.I YOGYAKARTA. UNSPECIFIED thesis, UNSPECIFIED. http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=68017
spellingShingle ETD
, INTIN NURWATI
, Dr. Jumeri, STP. M.Si.
ANALISIS KELAYAKAN INDUSTRI TEH CELUP BERBAHAN BAKU SIMPLISIA CIPLUKAN (Physalis angulata L) DI PROVINSI D.I YOGYAKARTA
title ANALISIS KELAYAKAN INDUSTRI TEH CELUP BERBAHAN BAKU SIMPLISIA CIPLUKAN (Physalis angulata L) DI PROVINSI D.I YOGYAKARTA
title_full ANALISIS KELAYAKAN INDUSTRI TEH CELUP BERBAHAN BAKU SIMPLISIA CIPLUKAN (Physalis angulata L) DI PROVINSI D.I YOGYAKARTA
title_fullStr ANALISIS KELAYAKAN INDUSTRI TEH CELUP BERBAHAN BAKU SIMPLISIA CIPLUKAN (Physalis angulata L) DI PROVINSI D.I YOGYAKARTA
title_full_unstemmed ANALISIS KELAYAKAN INDUSTRI TEH CELUP BERBAHAN BAKU SIMPLISIA CIPLUKAN (Physalis angulata L) DI PROVINSI D.I YOGYAKARTA
title_short ANALISIS KELAYAKAN INDUSTRI TEH CELUP BERBAHAN BAKU SIMPLISIA CIPLUKAN (Physalis angulata L) DI PROVINSI D.I YOGYAKARTA
title_sort analisis kelayakan industri teh celup berbahan baku simplisia ciplukan physalis angulata l di provinsi d i yogyakarta
topic ETD
work_keys_str_mv AT intinnurwati analisiskelayakanindustritehcelupberbahanbakusimplisiaciplukanphysalisangulataldiprovinsidiyogyakarta
AT drjumeristpmsi analisiskelayakanindustritehcelupberbahanbakusimplisiaciplukanphysalisangulataldiprovinsidiyogyakarta