| Summary: | Key to the company's success not only from the quality of
products/services, but how far the company's efforts to satisfy customers' needs
and then provide good service and fun they are to ensure that they become loyal
customers. CRM allows the creation of customer loyalty not only in its products
but also loyal to the company. The implementation of CRM strategies can be
developed to acquire new customers, improve customer relationships, and
retaining customers that led to the creation of customer loyalty.
This study aims to design a repair serviceS tracking information system
based on CRM that is focused on a services center T-Comp Jogja. There are six
stages in this research to be traversed, the first are interviews and observations,
the second is a collection of requirements, the third is the design of information
systems, the fourth is the development of information systems, the fifth is the
testing of the results of design and development, and the sixth is the conclusion
and suggestions. The method for the development of the information system using
rapid application development (RAD).
The study produced several conclusions, among which is a prototype
repair services tracking information system based on CRM for the services center
consists of six main tables, user, items, notes, complaints, handling, and history of
handling. The main process of this prototype, there are two, customer
management and service management.
|
|---|