Consumers Motivation Behind Online Music Buying Behavior
This research focuses on the motivation factors behind online music buying across the targeted respondents. Questionnaire was used to understand what are the respondents� motivations in buying music digitally. This study involved not only people who buy music online but also people who don�t. Th...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2014
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