| Summary: | Spatial planning of health facilities such as pharmacy can be a way of
problem solving in the distribution of pharmacy facility which was not prevalent
in Banjarbaru city. Geographic information systems (GIS) applied in the form of
pharmacy mapping was able to visualize distribution of pharmacies to assist the
government, consumers and pharmacy entrepreneurs to find out the location of the
pharmacy. The aim of this research was to analyze the influence of attitude,
subjective norm, and behavior control towards consumer�s intention in utilization
of pharmacy service in region with dense pharmacy (region I) and the region with
little pharmacy (region II) using the concept of Theory of Planned Behavior
(TPB).
This research was non experimental study with analytical descriptive using
software of GIS to map the location of pharmacies by the assistance of Global
Positioning System (GPS). Hagget�s formula was used to find out the pattern of
pharmacies distribution in Banjarbaru city. Salient beliefs survey was conducted
by exploratory study and consumer�s intention was measured by TPB
questionnaires. Sampling was nonprobability sample with cross sectional study.
The sample size was 377 divided into 247 questionnaires of pharmacy region I
and 130 questionnaires of pharmacy region II. Analysis which was conducted
includes validity and reliability test, classical assumption test, multiple linear
regression test, t test and F test.
Result of the research obtained that pharmacies were concentrated in the
central of Banjarbaru city with cluster distribution pattern (T =0,15). Regression
analysis of pharmacy consumers in region I showed significant and positive
influence of attitude variable, subjective norm and behavior control towards
consumer�s intention of pharmacy (p<0,05). Consumers in region II showed
positive and significant relation in variable of subjective norm and behavior
control (p< 0,05) but not significant in attitude variable (p.>0,05). Behavior
control namely the service of pharmacist was a dominant factor for consumers in
region I who intended to go to pharmacy and variable of subjective norm namely
the existence of doctor was a dominant supporting factor of pharmacy consumers
in region II who intended to go to pharmacy.
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