ANALISIS PENGARUH ONLINE SHOPPING TERHADAP PERILAKU PERJALANAN BELANJA MENGGUNAKAN METODE STRUCTURAL EQUATION MODELING
Searching product information and buying goods online causes significant changes in travel behavior and shopping trips. Online shopping is expected to reduce shopping trips. The aim of this study is to explore the factors that affect online shopping and its effect on the frequency of shopping trips....
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2014
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