ANALISIS FAKTOR INTANGIBLE PADA HARGA PRODUK (ANALYSIS OF INTANGIBLE FACTORS TO PRODUCT PRICING)
Pricing is a very important thing for the company. Price is one aspect which directly determines company�s revenue from products sold, but it also shows the company�s strategy. Thus, the decision to determine price is very vital for the company. In determining price, company does not only consid...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2014
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