| Резюме: | New media in general has been used by public relations pratitioners in
the organization.The use of the new media based on the type can be
categorized be of use that scheduled and not scheduled. Based on a survey
on public relations practitioners in profit and non profit organization in
Yogyakarta, not found a significant difference the use of website
organization�s, facebook, email, and yahoo either scheduled and not
scheduled. Differences scheduled use and not scheduled found on the use
of twitter, and google. But differences were more strengthen use are not
scheduled. The use of that scheduled and not scheduled have consequences
on the optimizing the use of new media.The use of new media scheduled
could be considered more optimal than not scheduled.The use of that
scheduled also better adapted for the benefit of two way communication
that connects organization and the public.
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