KEBIJAKAN KOMUNIKASI DALAM MOBILE MARKETING (Analisis Isi SMS Advertising Layanan Telekomunikasi oleh Operator Selular GSM Prabayar berdasarkan Undang-undang No. 11 Tahun 2008 tentang Informasi dan Transaksi Elektronik Pasal ke-9 dan Etika Pariwara Indonesia Periode Juli � November 2013)
Danang Trijayanto. 322444. SMS Advertising Analysis of The Telecommunication Product Based on Information Electronic Transaction and Indonesian Advertisment Ethics in 2013. Thesis of S2 Degree. Post Graduate of Communication Studies, Faculty of Social and Political Sciences. Gadjah Mada University....
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2014
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| _version_ | 1797034998331604992 |
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| author | , Danang Trijayanto , Dr. Kuskridho Ambardi, M.A, Ph.D |
| author_facet | , Danang Trijayanto , Dr. Kuskridho Ambardi, M.A, Ph.D |
| author_sort | , Danang Trijayanto |
| collection | UGM |
| description | Danang Trijayanto. 322444. SMS Advertising Analysis of The
Telecommunication Product Based on Information Electronic Transaction
and Indonesian Advertisment Ethics in 2013. Thesis of S2 Degree. Post
Graduate of Communication Studies, Faculty of Social and Political
Sciences. Gadjah Mada University. 2014.
The communication technology is revolutionize marketing activities to
mobile marketing, one of which is with (Short Message Service) SMS
advertising. Mobile telecommunication corporate use this marketing method
to the advertising of products operator services. The problem is the marketing
strategy of telecom products that tend to harm customers because of the
mismatch between the content of the ad and the product obtained, which is
affected by the completeness and clarity of product information.
Communication policy is both regulation and ethics in marketing
forms the basis for SMS advertising activity are based on Law No. 11 Year
2008 About the Information and Electronic Transaction Article 9 and
Indonesian Advertisment Ethics. This study examines how the adoption of
these rules, the content of targeted SMS telecom products shipped by seven
Indonesian GSM prepaid cellular provider from July to November in 2013.
Data were collected from seven numbers each cellular service
provider, namely: Tri, Axis, XL Axiata, Telkomsel Simpati, Telkomsel Kartu
AS, Indosat M3 and Indosat Mentari. Phone number of them is active mobile
subscription and are registered in the same demographic status, so that the
seven objects in the same treatment.
Research results indicate that advertise products in
telecommunications through SMS advertising, the service provider has not
implemented the regulatory and ethical marketing well. Disadvantages
incomplete information contained in the terms of the contract information
that became the basis of information rights and obligations that must be met
by the customer. |
| first_indexed | 2024-03-13T23:21:22Z |
| format | Thesis |
| id | oai:generic.eprints.org:128536 |
| institution | Universiti Gadjah Mada |
| last_indexed | 2024-03-13T23:21:22Z |
| publishDate | 2014 |
| publisher | [Yogyakarta] : Universitas Gadjah Mada |
| record_format | dspace |
| spelling | oai:generic.eprints.org:1285362016-03-04T07:55:11Z https://repository.ugm.ac.id/128536/ KEBIJAKAN KOMUNIKASI DALAM MOBILE MARKETING (Analisis Isi SMS Advertising Layanan Telekomunikasi oleh Operator Selular GSM Prabayar berdasarkan Undang-undang No. 11 Tahun 2008 tentang Informasi dan Transaksi Elektronik Pasal ke-9 dan Etika Pariwara Indonesia Periode Juli � November 2013) , Danang Trijayanto , Dr. Kuskridho Ambardi, M.A, Ph.D ETD Danang Trijayanto. 322444. SMS Advertising Analysis of The Telecommunication Product Based on Information Electronic Transaction and Indonesian Advertisment Ethics in 2013. Thesis of S2 Degree. Post Graduate of Communication Studies, Faculty of Social and Political Sciences. Gadjah Mada University. 2014. The communication technology is revolutionize marketing activities to mobile marketing, one of which is with (Short Message Service) SMS advertising. Mobile telecommunication corporate use this marketing method to the advertising of products operator services. The problem is the marketing strategy of telecom products that tend to harm customers because of the mismatch between the content of the ad and the product obtained, which is affected by the completeness and clarity of product information. Communication policy is both regulation and ethics in marketing forms the basis for SMS advertising activity are based on Law No. 11 Year 2008 About the Information and Electronic Transaction Article 9 and Indonesian Advertisment Ethics. This study examines how the adoption of these rules, the content of targeted SMS telecom products shipped by seven Indonesian GSM prepaid cellular provider from July to November in 2013. Data were collected from seven numbers each cellular service provider, namely: Tri, Axis, XL Axiata, Telkomsel Simpati, Telkomsel Kartu AS, Indosat M3 and Indosat Mentari. Phone number of them is active mobile subscription and are registered in the same demographic status, so that the seven objects in the same treatment. Research results indicate that advertise products in telecommunications through SMS advertising, the service provider has not implemented the regulatory and ethical marketing well. Disadvantages incomplete information contained in the terms of the contract information that became the basis of information rights and obligations that must be met by the customer. [Yogyakarta] : Universitas Gadjah Mada 2014 Thesis NonPeerReviewed , Danang Trijayanto and , Dr. Kuskridho Ambardi, M.A, Ph.D (2014) KEBIJAKAN KOMUNIKASI DALAM MOBILE MARKETING (Analisis Isi SMS Advertising Layanan Telekomunikasi oleh Operator Selular GSM Prabayar berdasarkan Undang-undang No. 11 Tahun 2008 tentang Informasi dan Transaksi Elektronik Pasal ke-9 dan Etika Pariwara Indonesia Periode Juli � November 2013). UNSPECIFIED thesis, UNSPECIFIED. http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=68885 |
| spellingShingle | ETD , Danang Trijayanto , Dr. Kuskridho Ambardi, M.A, Ph.D KEBIJAKAN KOMUNIKASI DALAM MOBILE MARKETING (Analisis Isi SMS Advertising Layanan Telekomunikasi oleh Operator Selular GSM Prabayar berdasarkan Undang-undang No. 11 Tahun 2008 tentang Informasi dan Transaksi Elektronik Pasal ke-9 dan Etika Pariwara Indonesia Periode Juli � November 2013) |
| title | KEBIJAKAN KOMUNIKASI DALAM MOBILE MARKETING
(Analisis Isi SMS Advertising Layanan Telekomunikasi oleh Operator
Selular GSM Prabayar berdasarkan Undang-undang No. 11 Tahun 2008
tentang Informasi dan Transaksi Elektronik Pasal ke-9 dan
Etika Pariwara Indonesia Periode Juli � November 2013) |
| title_full | KEBIJAKAN KOMUNIKASI DALAM MOBILE MARKETING
(Analisis Isi SMS Advertising Layanan Telekomunikasi oleh Operator
Selular GSM Prabayar berdasarkan Undang-undang No. 11 Tahun 2008
tentang Informasi dan Transaksi Elektronik Pasal ke-9 dan
Etika Pariwara Indonesia Periode Juli � November 2013) |
| title_fullStr | KEBIJAKAN KOMUNIKASI DALAM MOBILE MARKETING
(Analisis Isi SMS Advertising Layanan Telekomunikasi oleh Operator
Selular GSM Prabayar berdasarkan Undang-undang No. 11 Tahun 2008
tentang Informasi dan Transaksi Elektronik Pasal ke-9 dan
Etika Pariwara Indonesia Periode Juli � November 2013) |
| title_full_unstemmed | KEBIJAKAN KOMUNIKASI DALAM MOBILE MARKETING
(Analisis Isi SMS Advertising Layanan Telekomunikasi oleh Operator
Selular GSM Prabayar berdasarkan Undang-undang No. 11 Tahun 2008
tentang Informasi dan Transaksi Elektronik Pasal ke-9 dan
Etika Pariwara Indonesia Periode Juli � November 2013) |
| title_short | KEBIJAKAN KOMUNIKASI DALAM MOBILE MARKETING
(Analisis Isi SMS Advertising Layanan Telekomunikasi oleh Operator
Selular GSM Prabayar berdasarkan Undang-undang No. 11 Tahun 2008
tentang Informasi dan Transaksi Elektronik Pasal ke-9 dan
Etika Pariwara Indonesia Periode Juli � November 2013) |
| title_sort | kebijakan komunikasi dalam mobile marketing analisis isi sms advertising layanan telekomunikasi oleh operator selular gsm prabayar berdasarkan undang undang no 11 tahun 2008 tentang informasi dan transaksi elektronik pasal ke 9 dan etika pariwara indonesia periode juli a�� november 2013 |
| topic | ETD |
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