Manajemen Brand dalam Industri Fashion Studi Kasus KLE dalam Membangun Brand Equity sebagai Brand Desainer Lokal
The movement of young designers and local brands in Indonesia has made the fashion sector contributes most in the creative industries. It started from an event called Brightspot Market, the awareness of various local brands that offers ready to wear clothes increased. One of them is KLE, a designer...
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[Yogyakarta] : Universitas Gadjah Mada
2014
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