PENGARUH ATRIBUT-ATRIBUT BRAND TERHADAP SIKAP KONSUMEN TAS WEBE
Indonesia's fashion industry today has grown rapidly. Growth can be seen from the increasing number of shopping centers in major cities throughout Indonesia, where it sells a wide range of fashion products. One of the fashion products that are given great attention by the public, especially wom...
| Main Authors: | , |
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| Format: | Thesis |
| Published: |
[Yogyakarta] : Universitas Gadjah Mada
2014
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| Subjects: |
| _version_ | 1826048178646941696 |
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| author | , KRISTIAN DWIANANDA PUTRA , Pulung Sutiosuci Perbawani, S.IP., MM. |
| author_facet | , KRISTIAN DWIANANDA PUTRA , Pulung Sutiosuci Perbawani, S.IP., MM. |
| author_sort | , KRISTIAN DWIANANDA PUTRA |
| collection | UGM |
| description | Indonesia's fashion industry today has grown rapidly. Growth can be seen
from the increasing number of shopping centers in major cities throughout
Indonesia, where it sells a wide range of fashion products. One of the fashion
products that are given great attention by the public, especially women consumers
are handbags .
Handbags are no longer seen in terms of functionality, but have become part
of fashion. More and more women are choosing a bag that can be combined with
matching clothes she wears, or even just to enhance the prestige. One of the local
fashion handbags products are quite popular is Webe. With a high price, target of
consumer of Webe is a women who needed to increase their prestige .
SOR theory is used to understand the phenomena that occur in this study.
This theory emphasizes the presence of the organism ( O ) to assess the quality of
the stimulus ( S ) received repeated as a form of response or feedback ( R ) . From
the survey results , it is known that the brand attributes such as color , material ,
shape , and size greatly affects the attitudes of female consumers in assessing
Webe bag . |
| first_indexed | 2024-03-13T23:23:54Z |
| format | Thesis |
| id | oai:generic.eprints.org:129205 |
| institution | Universiti Gadjah Mada |
| last_indexed | 2024-03-13T23:23:54Z |
| publishDate | 2014 |
| publisher | [Yogyakarta] : Universitas Gadjah Mada |
| record_format | dspace |
| spelling | oai:generic.eprints.org:1292052016-03-04T07:58:04Z https://repository.ugm.ac.id/129205/ PENGARUH ATRIBUT-ATRIBUT BRAND TERHADAP SIKAP KONSUMEN TAS WEBE , KRISTIAN DWIANANDA PUTRA , Pulung Sutiosuci Perbawani, S.IP., MM. ETD Indonesia's fashion industry today has grown rapidly. Growth can be seen from the increasing number of shopping centers in major cities throughout Indonesia, where it sells a wide range of fashion products. One of the fashion products that are given great attention by the public, especially women consumers are handbags . Handbags are no longer seen in terms of functionality, but have become part of fashion. More and more women are choosing a bag that can be combined with matching clothes she wears, or even just to enhance the prestige. One of the local fashion handbags products are quite popular is Webe. With a high price, target of consumer of Webe is a women who needed to increase their prestige . SOR theory is used to understand the phenomena that occur in this study. This theory emphasizes the presence of the organism ( O ) to assess the quality of the stimulus ( S ) received repeated as a form of response or feedback ( R ) . From the survey results , it is known that the brand attributes such as color , material , shape , and size greatly affects the attitudes of female consumers in assessing Webe bag . [Yogyakarta] : Universitas Gadjah Mada 2014 Thesis NonPeerReviewed , KRISTIAN DWIANANDA PUTRA and , Pulung Sutiosuci Perbawani, S.IP., MM. (2014) PENGARUH ATRIBUT-ATRIBUT BRAND TERHADAP SIKAP KONSUMEN TAS WEBE. UNSPECIFIED thesis, UNSPECIFIED. http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=69583 |
| spellingShingle | ETD , KRISTIAN DWIANANDA PUTRA , Pulung Sutiosuci Perbawani, S.IP., MM. PENGARUH ATRIBUT-ATRIBUT BRAND TERHADAP SIKAP KONSUMEN TAS WEBE |
| title | PENGARUH ATRIBUT-ATRIBUT BRAND TERHADAP SIKAP KONSUMEN TAS WEBE |
| title_full | PENGARUH ATRIBUT-ATRIBUT BRAND TERHADAP SIKAP KONSUMEN TAS WEBE |
| title_fullStr | PENGARUH ATRIBUT-ATRIBUT BRAND TERHADAP SIKAP KONSUMEN TAS WEBE |
| title_full_unstemmed | PENGARUH ATRIBUT-ATRIBUT BRAND TERHADAP SIKAP KONSUMEN TAS WEBE |
| title_short | PENGARUH ATRIBUT-ATRIBUT BRAND TERHADAP SIKAP KONSUMEN TAS WEBE |
| title_sort | pengaruh atribut atribut brand terhadap sikap konsumen tas webe |
| topic | ETD |
| work_keys_str_mv | AT kristiandwianandaputra pengaruhatributatributbrandterhadapsikapkonsumentaswebe AT pulungsutiosuciperbawanisipmm pengaruhatributatributbrandterhadapsikapkonsumentaswebe |