INTERVENSI VARIABEL KEBIASAAN DALAM PENGUJIAN TEORI PEMBELIAN TERENCANA PADA PRODUK DAGING OLAHAN
The objectives of the study were to identifity the influence of attitude, subjective norm, perceived behavior control and habit on intention and to analyze the influence of intention and perceived behavioral control to the behavior of buying processed meat product. One hundred fifty (150) working ho...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2014
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