Gaya Hidup Konsumtif Kaum Bourgeois Pada Abad ke-19 Dalam Novel La Curee Karya Emile Zola.
Consumptive lifestyle causes hedonic attitude. Individuals who embrace this lifestyle emphasize worldly pleasures and happiness. The lifestyle can plunge people into immoral and contrary to the existing norms. Prestige, social status, and the desire to be recognized in the association are some of th...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2014
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| Summary: | Consumptive lifestyle causes hedonic attitude. Individuals who
embrace this lifestyle emphasize worldly pleasures and happiness. The
lifestyle can plunge people into immoral and contrary to the existing
norms. Prestige, social status, and the desire to be recognized in the
association are some of the driving element of consumer behavior. La
curée that is used as the material object of this research is an excellent
medium for understanding how the consumerism lifestyle of the french
bourgeois in the 19th century. They consume the expensive and luxury
goods as a form of self-esteem and the reflexion of their social status.
They spend a lot of money to buy something that is not their basic
needs, while a lot of people out there live under the poverty line,
especially the workers.
Emile Zola as the author of this novel is a writer who is critical of
the social life in that century. This research will explain the critics of
Zola which concerne the consumerism lifestyle of the bourgeois in the
19th century. The theory used in this analysis is the theory of
Consumer Culture Theory by Mike Featherstone . This research used
the descriptive analysis method. |
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