| Summary: | Over the past few years there has been significant growth in the use of support
media, both traditional and new media forms. In many ways, the consumers
efforts to avoid commercial exposure may have had an opposie effect, as it seems
ads now appear in many places not previously home to such messages. The
supporting media that have been choose and maximize by large corporations is
outdoor media. Outdoor media advertising is popularly used billboards. Billboard
has the most large size compared to other outdoor advertising, so the billboard
has the highest level of readability. However, its price is relatively expensive and
the construction that is heavy and bulky still be the reason for the company to try
new outdoor media, such as murals. Although it has characteristics similar to the
billboards, murals media is far less expensive and more practical than the
billboard. After becoming famous, mural finally considered by companies as a
new medium for advertising with the term wallpainting. Many companies
especially mobile telecommunications company using wallpainting as their
marketing communication media, one of them is PT XL Axiata Tbk. PT XL Axiata
trying to build an awareness of the introduction of a brand with a simple visual
identity, unique, memorable and easily recognized, as on wallpainting XL. The
efforts to understand the practical design of brand messages in a wallpainting is a
fairly complex process. Basically, practical development of wallpainting is a
creative process that is able to create marketing activities to increase engagement
between brands and consumers through outdoor media. Wallpainting
development process, will describe the development factors, dynamics XL
wallpainting management practices, and performance of human resources
involved in the development process. The process of sending messages through
wallpainting brand can be trusted to provide awareness of the brand to the
audiences. When the media is treated with full of creativity, it will eventually
create display ads, wich always new and unprecedented.
Keywords: support media, outdoor media, wallpainting, media marketing
communication
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