| Summary: | This research is aimed to test and analyze the model of clients� willingness to try
the internet banking service covering some concepts, which are trust, attraction,
and clients� commitment. This research also analyzes the factors influencing the
clients� trust and commitment in using the internet banking service. In the model
of internet banking service covering the trust concept, it is influenced by several
factors, which are security, regulatory control, technology advancement, and
reputation. Besides, the clients� commitment in the internet banking model
involves the affective and calculative commitment which is influenced by the
attraction factor. This research is located at Bank Rakyat Indonesia, Bengkulu
Branch. The data gathered in this research are analyzed by using the Structural
Equation Model (SEM) which employs AMOS 19 application. The respondents of
this research are the clients of Bank Rakyat Indonesia Bengkulu Branch which
consist of 197 respondents.
The results of this research show that (1) the security, technology advancement,
and reputation variables possess positive influences towards the trust of the
clients to the internet banking service, (2) the trust variable possesses positive
influences towards the willingness of the clients in using the internet banking
service, (3) the attraction variable possesses positive influences towards the
clients� affective and calculative commitment in using the internet banking
service, and (4) the affective commitment possesses positive influences towards
the willingness of the clients in using the internet service banking.
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