| Summary: | Yogyakarta as a city culture, produces much artist whose work can
compete in the international market. The emergence of new contemporary art
artists potential, move Heri Pemad Art Management to help these artists, encroach
on the market that it should be. Be an ArtJog event as world class art fair events as
receptacle of these artists for promotional and transactional activities, their work
in the community both local and international.
To inform the event Art Jogs to the target audience, HPAM using
cooperation with media can come from local media, national media, or media
abroad. Cooperation with the foreign media aim to promote Art Jogs
internationally for example through news coverage in the media with a teaser
about the plans of organizing Art Jogs. The preaching of the word appearsthrough
magazines, newsletters, or through the website of the art community
abroad.
ArtJog is not just art exhibitions. In it there is a transactional activity. Not
only works of art from artists participants ArtJog, from concept and form his own,
ArtJog is also a work of art. The methods used in this research, will describe a
phenomenon that occurs in ArtJog, exposing data that is found during the
observation. So we can figure out how to do the activities of HPAM marketing
communications in the event ArtJog.
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