| Summary: | The purpose of this research is to to test whether or not a positive and significant effect of the factors that affect the usability of information as well as to test the effect of the usefulness of information on the adoption of information and online purchase intention . The factors that affect the usability of information include the relevance, timeliness, accuracy, completeness, expertise and confidence in the source of the source.
The results obtained in this research indicates that there is a positive and significant effect on the usefulness of the information with the adoption of information and online purchase intention. So that consumers willing to adopt information and improve our intent to do online purchases, then the management kaskus and seller kaskus better do control comments self-circulating pertaining to the quality of the information conveyed. Accuracy have leverage the biggest in usefulness of information.The implications for the management kaskus and seller kaskus is they should regard to correctness information that develops in kaskus to other users willing to use the information.
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