| Summary: | The development air transportation is the problem of the people who has high
life style and pursued something faster and easier. Then the burdens of air traffic is
ignored because of policy between the countries. It is supported by the way marketing
communication that is flexible and it follows the movement of market. To face the
effect the collaboration of them, Garuda air Indonesia is the fight owned by Indonesia
has strategy the Quantum Leap 2015.
Quantum Leap 2015 is the long term strategy of Garuda Indonesia that done at
2011-2015. Thi strategy, marketing communication has the role important thing for
introducing Brand Garuda Indonesia to International community as the consumers.
Because of that, this research is used for seeing the activities marketing communication
Garuda Indonesia in reaching the aim as the world class airlines.
This research used case study method for explaining the meaning of marketing
communication which is done by Garuda Indonesia at 2011-20013. Besides this, in this
research has an idea of Quantum Leap 2015 strategy. This research result is the
meaning of marketing communication activities that is done by Garuda Indonesia for
producing the brand awareness international communities. In doing marketing
communication has a role as part of strategy. In addition, it is advise for reviewing the
aim of the target audience and the kind of message which is given to them so the
marketing communication activities can be done as its function of the relation between
consumer and company.
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