| Summary: | This study aims to determine the visitors and the public opinion about the �Lembah
Hijau Multifarm� and determine the factors related to the formation of such opinion. The
basic method used in this study is a descriptive analysis method. Sampling as many as 30
visitors and 30 surrounding communities conducted by purposive sampling and accidental
sampling. Analysis of the data using the proportions test and Spearman rank correlation
test. Opinion visitors measured by several indicators of conditions, facilities, services and
accessibility while public opinion is measured through indicators of CSR, employment and
environmental conditions.
The results of this study indicate that the opinion of the �Lembah Hijau Multifarm�
among visitors is positive, for example, visitors opinion of the condition, facilities and
services. While the results of opinion among the people is negative, for example, public
opinion towards CSR and employment. The experience of other visitors to ecotourism has a
positive relationship in the formation of opinions, visitors who've been to other agro tends
to give a positive opinion. Factors of age, education, income, occupation, place of origin,
and knowledge does not have a significant relationship in the formation of opinion.
Similarly for people age, education, income, occupation, residence distance, the experience,
the presence of family members who work at the �Lembah Hijau Multifarm� and
knowledge do not have a relationship in the formation of public opinion.
Keywords: opinion, agrotourism
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