| Summary: | The purpose of this research is to empirically examine the acceptance of
social networking as the information and knowledge sharing media at Faculty of
Economics and Business Universitas Gadjah Mada. This research combines the
constructs from Technology Acceptance Model (TAM), Theory of Reasoned
Action (TRA), Theory of Planned Behavior (TPB), and DeLone and McLean
Information System Success Model. The respondents in this research are 230
students of FEB UGM. Structural Equation Modelling (SEM) is used as
examination technique and AMOS IBM as analysis tool.
The empirical test results show that system quality and information quality
affect the perceived usefulness and perceived ease of use of using social
networking positively and significantly. Then, perceived ease of use and perceived
enjoyment affect the behavior of social networking use positively and
significantly, meanwhile perceived usefulness does not affect the attitude towards
using the social networking significantly. Attitude towards using and perceived
behavior control affect the intention to use social networking positively and
significantly, meanwhile subjective norms does not affect the intention to use
social networking.
The results of this research may enrich the academic research related to
technology acceptance, in this case social networking and describe the social
networking acceptance as an information and knowledge sharing media at
Faculty of Economics and Business Universitas Gadjah Mada.
Keywords: technology acceptance, social networking, knowledge sharing,
information dissemination, information system.
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