| Summary: | Museum is an effective educational media to learn about our cultural and
nation histories. Museum Batik Yogyakarta is one of private museums in
Yogyakarta. Its visitors increases every year, yet it can not cover its operational
costs. The purpose of this research is to identify factors affecting its unability to
cover operating cost. Data are collected through interview s and distributing
questionairies. Technique analysis used are SWOT, importance performance
analysis (IPA), customer satisfaction index (csi), and strategy change cycle are
used to analyse it. The results show that visitors feel satisfied with services
provided by the museum. In addition, the results also show that there are many
problems to solve, to optimize the utilization of the museum in term of the
technology, the information, the employee, the organisation, and the manager.
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