ANALISIS POTENSI PENGEMBANGAN MUSEUM BATIK DI YOGYAKARTA

Museum is an effective educational media to learn about our cultural and nation histories. Museum Batik Yogyakarta is one of private museums in Yogyakarta. Its visitors increases every year, yet it can not cover its operational costs. The purpose of this research is to identify fac...

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Main Authors: , Ema Ratri Kartika J, , Prof. Bambang Riyanto L.S., M.B.A., Ph.D.
Format: Thesis
Published: [Yogyakarta] : Universitas Gadjah Mada 2014
Subjects:
ETD
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author , Ema Ratri Kartika J
, Prof. Bambang Riyanto L.S., M.B.A., Ph.D.
author_facet , Ema Ratri Kartika J
, Prof. Bambang Riyanto L.S., M.B.A., Ph.D.
author_sort , Ema Ratri Kartika J
collection UGM
description Museum is an effective educational media to learn about our cultural and nation histories. Museum Batik Yogyakarta is one of private museums in Yogyakarta. Its visitors increases every year, yet it can not cover its operational costs. The purpose of this research is to identify factors affecting its unability to cover operating cost. Data are collected through interview s and distributing questionairies. Technique analysis used are SWOT, importance performance analysis (IPA), customer satisfaction index (csi), and strategy change cycle are used to analyse it. The results show that visitors feel satisfied with services provided by the museum. In addition, the results also show that there are many problems to solve, to optimize the utilization of the museum in term of the technology, the information, the employee, the organisation, and the manager.
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institution Universiti Gadjah Mada
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publisher [Yogyakarta] : Universitas Gadjah Mada
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spelling oai:generic.eprints.org:1303052016-03-04T07:55:47Z https://repository.ugm.ac.id/130305/ ANALISIS POTENSI PENGEMBANGAN MUSEUM BATIK DI YOGYAKARTA , Ema Ratri Kartika J , Prof. Bambang Riyanto L.S., M.B.A., Ph.D. ETD Museum is an effective educational media to learn about our cultural and nation histories. Museum Batik Yogyakarta is one of private museums in Yogyakarta. Its visitors increases every year, yet it can not cover its operational costs. The purpose of this research is to identify factors affecting its unability to cover operating cost. Data are collected through interview s and distributing questionairies. Technique analysis used are SWOT, importance performance analysis (IPA), customer satisfaction index (csi), and strategy change cycle are used to analyse it. The results show that visitors feel satisfied with services provided by the museum. In addition, the results also show that there are many problems to solve, to optimize the utilization of the museum in term of the technology, the information, the employee, the organisation, and the manager. [Yogyakarta] : Universitas Gadjah Mada 2014 Thesis NonPeerReviewed , Ema Ratri Kartika J and , Prof. Bambang Riyanto L.S., M.B.A., Ph.D. (2014) ANALISIS POTENSI PENGEMBANGAN MUSEUM BATIK DI YOGYAKARTA. UNSPECIFIED thesis, UNSPECIFIED. http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=70725
spellingShingle ETD
, Ema Ratri Kartika J
, Prof. Bambang Riyanto L.S., M.B.A., Ph.D.
ANALISIS POTENSI PENGEMBANGAN MUSEUM BATIK DI YOGYAKARTA
title ANALISIS POTENSI PENGEMBANGAN MUSEUM BATIK DI YOGYAKARTA
title_full ANALISIS POTENSI PENGEMBANGAN MUSEUM BATIK DI YOGYAKARTA
title_fullStr ANALISIS POTENSI PENGEMBANGAN MUSEUM BATIK DI YOGYAKARTA
title_full_unstemmed ANALISIS POTENSI PENGEMBANGAN MUSEUM BATIK DI YOGYAKARTA
title_short ANALISIS POTENSI PENGEMBANGAN MUSEUM BATIK DI YOGYAKARTA
title_sort analisis potensi pengembangan museum batik di yogyakarta
topic ETD
work_keys_str_mv AT emaratrikartikaj analisispotensipengembanganmuseumbatikdiyogyakarta
AT profbambangriyantolsmbaphd analisispotensipengembanganmuseumbatikdiyogyakarta