PENGARUH HARGA, PELAYANAN, CITRA DAN KEAMANAN TERHADAP MOTIVASI PENUMPANG MEMILIH MASKAPAI GARUDA INDONESIA
This study discusses about the influences of price, service, image and safety of an airline against the passengers buying interest/ motivation in using airline. The analysis of these study is done by taking a population from passengers of Garuda Indonesia Airline. The method used in this study is qu...
| Main Authors: | , |
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| Format: | Thesis |
| Published: |
[Yogyakarta] : Universitas Gadjah Mada
2014
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| Subjects: |
| _version_ | 1797035373529923584 |
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| author | , LUKMAN FAIZAL RACHMAN , Fahmi Prihantoro, S.S., S.H., M.A. |
| author_facet | , LUKMAN FAIZAL RACHMAN , Fahmi Prihantoro, S.S., S.H., M.A. |
| author_sort | , LUKMAN FAIZAL RACHMAN |
| collection | UGM |
| description | This study discusses about the influences of price, service, image and safety of an
airline against the passengers buying interest/ motivation in using airline. The analysis
of these study is done by taking a population from passengers of Garuda Indonesia
Airline. The method used in this study is quantitative by using questionnaires as a tool
to gather information from respondents. Respondents were determined based on
whether or not their used the service of Garuda Indonesia, so this study can be said to be
using a purposive sampling method (nonprobability sampling). The survey was
conducted by taking a sample of 100 passengers of Garuda Indonesia. This study aims
to determine what factors that could be influence the passengers buying interest/
motivation and to describe what is the most important factor according to passengers
perception on their buying interest/ motivation in selecting a flight service. The results
obtained in this study indicate that there is a relationship between price, service, image
and safety of their buying interest. The results of this study also showed that the image
of the airline is the most important factor to influence the passengers buying interest/
motivation. |
| first_indexed | 2024-03-13T23:28:58Z |
| format | Thesis |
| id | oai:generic.eprints.org:130400 |
| institution | Universiti Gadjah Mada |
| last_indexed | 2024-03-13T23:28:58Z |
| publishDate | 2014 |
| publisher | [Yogyakarta] : Universitas Gadjah Mada |
| record_format | dspace |
| spelling | oai:generic.eprints.org:1304002016-03-04T07:58:21Z https://repository.ugm.ac.id/130400/ PENGARUH HARGA, PELAYANAN, CITRA DAN KEAMANAN TERHADAP MOTIVASI PENUMPANG MEMILIH MASKAPAI GARUDA INDONESIA , LUKMAN FAIZAL RACHMAN , Fahmi Prihantoro, S.S., S.H., M.A. ETD This study discusses about the influences of price, service, image and safety of an airline against the passengers buying interest/ motivation in using airline. The analysis of these study is done by taking a population from passengers of Garuda Indonesia Airline. The method used in this study is quantitative by using questionnaires as a tool to gather information from respondents. Respondents were determined based on whether or not their used the service of Garuda Indonesia, so this study can be said to be using a purposive sampling method (nonprobability sampling). The survey was conducted by taking a sample of 100 passengers of Garuda Indonesia. This study aims to determine what factors that could be influence the passengers buying interest/ motivation and to describe what is the most important factor according to passengers perception on their buying interest/ motivation in selecting a flight service. The results obtained in this study indicate that there is a relationship between price, service, image and safety of their buying interest. The results of this study also showed that the image of the airline is the most important factor to influence the passengers buying interest/ motivation. [Yogyakarta] : Universitas Gadjah Mada 2014 Thesis NonPeerReviewed , LUKMAN FAIZAL RACHMAN and , Fahmi Prihantoro, S.S., S.H., M.A. (2014) PENGARUH HARGA, PELAYANAN, CITRA DAN KEAMANAN TERHADAP MOTIVASI PENUMPANG MEMILIH MASKAPAI GARUDA INDONESIA. UNSPECIFIED thesis, UNSPECIFIED. http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=70821 |
| spellingShingle | ETD , LUKMAN FAIZAL RACHMAN , Fahmi Prihantoro, S.S., S.H., M.A. PENGARUH HARGA, PELAYANAN, CITRA DAN KEAMANAN TERHADAP MOTIVASI PENUMPANG MEMILIH MASKAPAI GARUDA INDONESIA |
| title | PENGARUH HARGA, PELAYANAN, CITRA DAN KEAMANAN TERHADAP MOTIVASI PENUMPANG MEMILIH MASKAPAI GARUDA INDONESIA |
| title_full | PENGARUH HARGA, PELAYANAN, CITRA DAN KEAMANAN TERHADAP MOTIVASI PENUMPANG MEMILIH MASKAPAI GARUDA INDONESIA |
| title_fullStr | PENGARUH HARGA, PELAYANAN, CITRA DAN KEAMANAN TERHADAP MOTIVASI PENUMPANG MEMILIH MASKAPAI GARUDA INDONESIA |
| title_full_unstemmed | PENGARUH HARGA, PELAYANAN, CITRA DAN KEAMANAN TERHADAP MOTIVASI PENUMPANG MEMILIH MASKAPAI GARUDA INDONESIA |
| title_short | PENGARUH HARGA, PELAYANAN, CITRA DAN KEAMANAN TERHADAP MOTIVASI PENUMPANG MEMILIH MASKAPAI GARUDA INDONESIA |
| title_sort | pengaruh harga pelayanan citra dan keamanan terhadap motivasi penumpang memilih maskapai garuda indonesia |
| topic | ETD |
| work_keys_str_mv | AT lukmanfaizalrachman pengaruhhargapelayanancitradankeamananterhadapmotivasipenumpangmemilihmaskapaigarudaindonesia AT fahmiprihantorossshma pengaruhhargapelayanancitradankeamananterhadapmotivasipenumpangmemilihmaskapaigarudaindonesia |