PENGUKURAN KEPUASAN KONSUMEN TERHADAP PRODUK SUSU PASTEURISASI DI PT. KEPURUN PAWANA INDONESIA
As we know Indonesia is an agricultural country that is famous for its beauty and rich natural resources alam.Sumber can provide benefits and favorable foreign exchange if properly managed and supported by the quality of human resources are adequate. One of the roles of agriculture abundant natural...
| Main Authors: | , |
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2014
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| Subjects: |
| _version_ | 1797035383577378816 |
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| author | , AGNES STELA DORI , Novita Erma Kristanti, S.TP, M.P |
| author_facet | , AGNES STELA DORI , Novita Erma Kristanti, S.TP, M.P |
| author_sort | , AGNES STELA DORI |
| collection | UGM |
| description | As we know Indonesia is an agricultural country that is famous for its
beauty and rich natural resources alam.Sumber can provide benefits and favorable
foreign exchange if properly managed and supported by the quality of human
resources are adequate. One of the roles of agriculture abundant natural resources
that can provide benefits to the community is the management of natural resources
as a tourist attraction and handling companies relentlessly from upstream to
downstream. One company that is engaged in Farm Industries 3 and Agro
Tourism 4 Indonesia is PT Kepurun Pawana often referred to as PT KPI.
The company has a product that is favored by the visitors Agrowisata but
still has aspects that are lacking by comparison Pasteurized milk product standards
in the packaging so the authors are interested in the theme of measuring customer
satisfaction KPI based PT Agro Test Scoring method. Interval is 0.8 tested the
accuracy and appropriateness for comparison by using the T-Test test so as to
know how much customer satisfaction with products Milk Pasteurization and
conformance quality of services provided by employees of the company by using
the concept of marketing science analysis 7P.
From the measurement of customer satisfaction, it is known that the
Pasteurized Milk products in demand by most consumers but still require
evaluation in terms of packaging design, place and promotion aspects of the
services performed by employees of PT KPI itself. While the average value of the
results of testing validity of all items worth> 0.361 and reliability testing can be
seen that the value of Cronbach's Alpha is 0, 861, and from each of the questions
were analyzed no indication of consumer dissatisfaction in items 1,3,7, and 8 so
that a much needed improvement efforts related to the criteria in the statement that
the company can provide the product that best fits Milk Pasteurization standards
and consumer expectations. |
| first_indexed | 2024-03-13T23:29:13Z |
| format | Thesis |
| id | oai:generic.eprints.org:130450 |
| institution | Universiti Gadjah Mada |
| last_indexed | 2024-03-13T23:29:13Z |
| publishDate | 2014 |
| publisher | [Yogyakarta] : Universitas Gadjah Mada |
| record_format | dspace |
| spelling | oai:generic.eprints.org:1304502016-03-04T07:51:45Z https://repository.ugm.ac.id/130450/ PENGUKURAN KEPUASAN KONSUMEN TERHADAP PRODUK SUSU PASTEURISASI DI PT. KEPURUN PAWANA INDONESIA , AGNES STELA DORI , Novita Erma Kristanti, S.TP, M.P ETD As we know Indonesia is an agricultural country that is famous for its beauty and rich natural resources alam.Sumber can provide benefits and favorable foreign exchange if properly managed and supported by the quality of human resources are adequate. One of the roles of agriculture abundant natural resources that can provide benefits to the community is the management of natural resources as a tourist attraction and handling companies relentlessly from upstream to downstream. One company that is engaged in Farm Industries 3 and Agro Tourism 4 Indonesia is PT Kepurun Pawana often referred to as PT KPI. The company has a product that is favored by the visitors Agrowisata but still has aspects that are lacking by comparison Pasteurized milk product standards in the packaging so the authors are interested in the theme of measuring customer satisfaction KPI based PT Agro Test Scoring method. Interval is 0.8 tested the accuracy and appropriateness for comparison by using the T-Test test so as to know how much customer satisfaction with products Milk Pasteurization and conformance quality of services provided by employees of the company by using the concept of marketing science analysis 7P. From the measurement of customer satisfaction, it is known that the Pasteurized Milk products in demand by most consumers but still require evaluation in terms of packaging design, place and promotion aspects of the services performed by employees of PT KPI itself. While the average value of the results of testing validity of all items worth> 0.361 and reliability testing can be seen that the value of Cronbach's Alpha is 0, 861, and from each of the questions were analyzed no indication of consumer dissatisfaction in items 1,3,7, and 8 so that a much needed improvement efforts related to the criteria in the statement that the company can provide the product that best fits Milk Pasteurization standards and consumer expectations. [Yogyakarta] : Universitas Gadjah Mada 2014 Thesis NonPeerReviewed , AGNES STELA DORI and , Novita Erma Kristanti, S.TP, M.P (2014) PENGUKURAN KEPUASAN KONSUMEN TERHADAP PRODUK SUSU PASTEURISASI DI PT. KEPURUN PAWANA INDONESIA. UNSPECIFIED thesis, UNSPECIFIED. http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=70872 |
| spellingShingle | ETD , AGNES STELA DORI , Novita Erma Kristanti, S.TP, M.P PENGUKURAN KEPUASAN KONSUMEN TERHADAP PRODUK SUSU PASTEURISASI DI PT. KEPURUN PAWANA INDONESIA |
| title | PENGUKURAN KEPUASAN KONSUMEN TERHADAP PRODUK SUSU PASTEURISASI
DI PT. KEPURUN PAWANA INDONESIA |
| title_full | PENGUKURAN KEPUASAN KONSUMEN TERHADAP PRODUK SUSU PASTEURISASI
DI PT. KEPURUN PAWANA INDONESIA |
| title_fullStr | PENGUKURAN KEPUASAN KONSUMEN TERHADAP PRODUK SUSU PASTEURISASI
DI PT. KEPURUN PAWANA INDONESIA |
| title_full_unstemmed | PENGUKURAN KEPUASAN KONSUMEN TERHADAP PRODUK SUSU PASTEURISASI
DI PT. KEPURUN PAWANA INDONESIA |
| title_short | PENGUKURAN KEPUASAN KONSUMEN TERHADAP PRODUK SUSU PASTEURISASI
DI PT. KEPURUN PAWANA INDONESIA |
| title_sort | pengukuran kepuasan konsumen terhadap produk susu pasteurisasi di pt kepurun pawana indonesia |
| topic | ETD |
| work_keys_str_mv | AT agnessteladori pengukurankepuasankonsumenterhadapproduksusupasteurisasidiptkepurunpawanaindonesia AT novitaermakristantistpmp pengukurankepuasankonsumenterhadapproduksusupasteurisasidiptkepurunpawanaindonesia |