Persepsi Wisatawan Domestik Terhadap Efektivitas Strategi Promosi di Museum Benteng Vredeburg Yogyakarta
Cultural tourism is one of the most popular tourist by domestic tourist If you visit Yogyakarta City. Vredeburg Museum is a museum of heritage-based cultural tourism. Historical Building Museum Vredeburg Yogyakarta is one of the tourist attraction that is attract potential tourists to visit. From th...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2014
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| Summary: | Cultural tourism is one of the most popular tourist by domestic tourist If you visit
Yogyakarta City. Vredeburg Museum is a museum of heritage-based cultural tourism.
Historical Building Museum Vredeburg Yogyakarta is one of the tourist attraction that is
attract potential tourists to visit. From the Promotion conducted by the museum needs to
know the level of effectiveness through tourist Perceptions.
This research discusses about domestic tourists perception of the effectiveness of
promotional strategy conducted by the Museum Vredeburg Yogyakarta. The method used in
this research is the combination between the method incorporation of quantitative and
qualitative research methods in sequence. The purpose of this research was to determine how
perceptions of the effectiveness of domestic tourist promotional strategy that has been done
by the Museum Vredeburg Yogyakarta.
The results of this research indicate that the level of effectiveness perceived by
domestic tourists on the effectiveness of promotional strategies that have been conducted by
the Museum of Yogyakarta Vredeburg was effective. This is caused by a lack of range spread
of the campaign carried out by the museum. That strategy told that have been effectiveness
because can improve tourist visit every year. |
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