STRATEGI PEMASARAN TOUR PACKAGES DI BIRO PERJALANAN WISATA BARAMA INTERCITY TOUR & TRAVEL YOGYAKARTA
Barama Intercity Tour & Travel is a travel agency that provides a variety of tour packages both domestic and foreign. The packages are offered attractive and the price is affordable. Currently, the marketing strategies used by Barama Intercity Tour & Travel is market analysis and marketing m...
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| Format: | Thesis |
| Published: |
[Yogyakarta] : Universitas Gadjah Mada
2014
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| Subjects: |
| _version_ | 1826048559721480192 |
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| author | , ANISA NANINDRA MAHASTRAJAYA , Arina Pramusita, SIP., M.Si., |
| author_facet | , ANISA NANINDRA MAHASTRAJAYA , Arina Pramusita, SIP., M.Si., |
| author_sort | , ANISA NANINDRA MAHASTRAJAYA |
| collection | UGM |
| description | Barama Intercity Tour & Travel is a travel agency that provides a variety of
tour packages both domestic and foreign. The packages are offered attractive and
the price is affordable. Currently, the marketing strategies used by Barama
Intercity Tour & Travel is market analysis and marketing mix for business
services.
This final task titled is \"Strategi Pemasaran Paket Wisata di Barama
Intercity Tour & Travel Yogyakarta\". The final task is descriptive-qualitative aims
to determine the marketing strategies in marketing and promoting tour packages
in Barama Intercity Tour & Travel, to make better marketing and to attract
potential customers to purchase travel packages Barama Intercity Tour & Travel.
Based on the research results, the strategic steps taken by the management
Barama Intercity Tour & Travel in marketing travel packages that should
maximize the marketing mix strategies that already exist, create innovative tour
packages and different from the others, promote tour packages in various media,
both print and electronic. And the most important is recruiting marketing staff so
that all existing marketing strategy to be effective and maximum. In addition,
Barama Intercity Tour & Travel can broaden the market segmentation that will be
targeted marketing. Thus, managers Barama Intercity Tour & Travel in the
marketing and promotion of travel packages need to make a new breakthrough for
creating innovative tour packages like never before. It aims to increase the
potential consumers who buy products travel packages Barama Intercity Tour &
Travel and to face the competition among tour operators in Yogyakarta and
surrounding areas. |
| first_indexed | 2024-03-13T23:32:05Z |
| format | Thesis |
| id | oai:generic.eprints.org:131130 |
| institution | Universiti Gadjah Mada |
| last_indexed | 2024-03-13T23:32:05Z |
| publishDate | 2014 |
| publisher | [Yogyakarta] : Universitas Gadjah Mada |
| record_format | dspace |
| spelling | oai:generic.eprints.org:1311302016-03-04T07:52:19Z https://repository.ugm.ac.id/131130/ STRATEGI PEMASARAN TOUR PACKAGES DI BIRO PERJALANAN WISATA BARAMA INTERCITY TOUR & TRAVEL YOGYAKARTA , ANISA NANINDRA MAHASTRAJAYA , Arina Pramusita, SIP., M.Si., ETD Barama Intercity Tour & Travel is a travel agency that provides a variety of tour packages both domestic and foreign. The packages are offered attractive and the price is affordable. Currently, the marketing strategies used by Barama Intercity Tour & Travel is market analysis and marketing mix for business services. This final task titled is \"Strategi Pemasaran Paket Wisata di Barama Intercity Tour & Travel Yogyakarta\". The final task is descriptive-qualitative aims to determine the marketing strategies in marketing and promoting tour packages in Barama Intercity Tour & Travel, to make better marketing and to attract potential customers to purchase travel packages Barama Intercity Tour & Travel. Based on the research results, the strategic steps taken by the management Barama Intercity Tour & Travel in marketing travel packages that should maximize the marketing mix strategies that already exist, create innovative tour packages and different from the others, promote tour packages in various media, both print and electronic. And the most important is recruiting marketing staff so that all existing marketing strategy to be effective and maximum. In addition, Barama Intercity Tour & Travel can broaden the market segmentation that will be targeted marketing. Thus, managers Barama Intercity Tour & Travel in the marketing and promotion of travel packages need to make a new breakthrough for creating innovative tour packages like never before. It aims to increase the potential consumers who buy products travel packages Barama Intercity Tour & Travel and to face the competition among tour operators in Yogyakarta and surrounding areas. [Yogyakarta] : Universitas Gadjah Mada 2014 Thesis NonPeerReviewed , ANISA NANINDRA MAHASTRAJAYA and , Arina Pramusita, SIP., M.Si., (2014) STRATEGI PEMASARAN TOUR PACKAGES DI BIRO PERJALANAN WISATA BARAMA INTERCITY TOUR & TRAVEL YOGYAKARTA. UNSPECIFIED thesis, UNSPECIFIED. http://etd.ugm.ac.id/index.php?mod=penelitian_detail&sub=PenelitianDetail&act=view&typ=html&buku_id=71578 |
| spellingShingle | ETD , ANISA NANINDRA MAHASTRAJAYA , Arina Pramusita, SIP., M.Si., STRATEGI PEMASARAN TOUR PACKAGES DI BIRO PERJALANAN WISATA BARAMA INTERCITY TOUR & TRAVEL YOGYAKARTA |
| title | STRATEGI PEMASARAN TOUR PACKAGES
DI BIRO PERJALANAN WISATA BARAMA INTERCITY
TOUR & TRAVEL YOGYAKARTA |
| title_full | STRATEGI PEMASARAN TOUR PACKAGES
DI BIRO PERJALANAN WISATA BARAMA INTERCITY
TOUR & TRAVEL YOGYAKARTA |
| title_fullStr | STRATEGI PEMASARAN TOUR PACKAGES
DI BIRO PERJALANAN WISATA BARAMA INTERCITY
TOUR & TRAVEL YOGYAKARTA |
| title_full_unstemmed | STRATEGI PEMASARAN TOUR PACKAGES
DI BIRO PERJALANAN WISATA BARAMA INTERCITY
TOUR & TRAVEL YOGYAKARTA |
| title_short | STRATEGI PEMASARAN TOUR PACKAGES
DI BIRO PERJALANAN WISATA BARAMA INTERCITY
TOUR & TRAVEL YOGYAKARTA |
| title_sort | strategi pemasaran tour packages di biro perjalanan wisata barama intercity tour travel yogyakarta |
| topic | ETD |
| work_keys_str_mv | AT anisananindramahastrajaya strategipemasarantourpackagesdibiroperjalananwisatabaramaintercitytourtravelyogyakarta AT arinapramusitasipmsi strategipemasarantourpackagesdibiroperjalananwisatabaramaintercitytourtravelyogyakarta |