| Summary: | It is about how the New Political Party called the NasDem set the best
campaign strategy to achieve many voters in the election. This study focuses on
the province of Aceh, a provinces which have different characteristics with any
province in Indonesia considering the permissibility of Aceh to have a political
party local. This study also aims to determine how the strategy NasDem political
party combined with the marketing aspects smelling \"Acehnese\" to rival the
dominance of the local party will implemented in their campaign in Aceh.
The qualitative research usesthe interview method as a tool for
researchers in developing writing results. As well as by using the theory about
political marketing which is a part of the political communication as well as a
campaign strategy that has three approaches. results of the study seen that the
Aceh Party NasDem plays such a campaign strategy pull political marketing, the
campaign strategy that requires candidates to communicate directly with
prospective voters, push political marketing that utilizes the media as a tool to
convey their political message, and pass political marketing more rely on the
existence of figures / groups that could influence voters. The third strategy is
combined with the spirit of Acehnese and ethnic approaches are expected to
provoke interest Acehnese people to NasDem.
Keywords: NasDem Aceh Party, Political Marketing, Campaign Strategy, pull political
marketing, push political marketing pass political marketing, Ethnicity Approach
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