STRATEGI CO BRANDING DI GEMBIRA LOKA ZOO UNTUK MENINGKATKAN KUNJUNGAN WISATAWAN
Gembira Loka zoo have a considerable tourism potential to be developed especially on educational tourism, so it need an effort to promote its product. Co-Branding is one of the promotional strategies carried out by Gembira Loka zoo to attract tourists and communicate various information about innova...
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| Format: | Thesis |
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[Yogyakarta] : Universitas Gadjah Mada
2014
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